E-LION DAY 2025: PERFORMANCE FOCUS FOR PEUGEOT

With the widest EV line-up of any mainstream brand, PEUGEOT reaffirms its ambition to lead the EV mainstream European market. And with its multi-energy platforms, PEUGEOT offers a solution for all customers needs, from hybrid to EV and compact car to SUV and LCV.

Alain Favey, the new CEO of PEUGEOT, took the opportunity of the third annual E-LION DAY to kick off the year by announcing his roadmap and ambitions, saying:

“In addition to the beautiful products already present in our markets, it’s by focusing on our customers and strengthening our partnerships that we will build a bright, successful and sustainable future for PEUGEOT. In 2025, we are definitely in performance mode!”.

• PEUGEOT makes performance a priority for 2025, with a focus on growth in its home market, France.
• PEUGEOT further enriches its range of electric vehicles, which is already the widest mainstream EV line-up in Europe, launching the new E-3008 and E-5008 Dual Motor 325 and the E-5008 5-seater.
• With the PEUGEOT ELECTRIC PROMISE, the brand optimises the electric experience for its customers, offering an 8-year battery warranty, the 8-year Allure Care vehicle cover*, and access to an on-the-go charge pass.
• PEUGEOT increases its commitment to creating a more sustainable world through education by intensifying its collaboration with Born Free and Under the Pole.

PEUGEOT confirms its commitment to the Carbon Net Zero target and announces its intention to accelerate this transition further by relying on its five ‘E-Pillars’: Electric, Efficiency, Experience, Education, Environment.

ELECTRIC

New additions to the widest electric range of any mainstream European brand.

In 2024, PEUGEOT sold almost 1.1 million vehicles worldwide, and doubled its orders for electric vehicles. In Europe, PEUGEOT was the brand that experienced the highest growth in electric passenger car sales to private customers.

PEUGEOT was once again the leader in electric vehicles in Europe in 2024 in the B-segment and the light commercial vehicle (e-LCV) market.

The new 3008 has achieved great success, surpassing 120,000 orders, with 22% of them being all-electric E-3008s, a proportion higher than the segment average.

In 2025, PEUGEOT accelerates. Its range of 12 all-electric models will expand further to better support customers transitioning to electric vehicles.

In the coming weeks, a new high-performance all-electric version of the new E-3008 and E-5008 – the Dual Motor 325 with all-wheel drive – will be landing in retailers around the world.

In combination with the standard 213hp (157kW) electric motor that powers the front wheels of the vehicle, an additional 112hp (82kW) motor delivers power to the rear wheels, providing an all-wheel drive motricity totalling 325hp.

PEUGEOT has continued its extension of the SUV range; in the first half of 2025, the 5-seater version of the new E-5008 will arrive. It is aimed at customers who seek the appeal of a large SUV, but with an increased loading capacity and without sacrificing driving pleasure.

The PEUGEOT E-5008 5-seater offers a benchmark boot volume in the segment, with the second row in place, offering 994 litres; that’s an additional 78 litres when compared with the 7-seat version.

With the second row folded, the luggage capacity is extended to 2,310 litres, enough space for two large, one medium, and 12 small suitcases.

With the new E-5008 5-seater, PEUGEOT now presents a triple offer within the marketplace, catering for a wide customer base:

• A dynamic fastback SUV with the E-3008 for customers looking for sharp design and the latest technology.
• A large SUV with the E-5008 7-seater for those looking for even more flexibility and space to transport family and friends.
• An SUV for buyers that want the appeal of a large SUV combined with the cavernous load capacity with the new E-5008 5-seater.

EFFICIENCY

PEUGEOT electric vehicles set the standard.

PEUGEOT electric vehicles set the standard in efficiency. The highly regarded ADAC EcoTest confirmed this in 2024, designating the PEUGEOT E-208 and E-308 as the most efficient cars on the market.

The PEUGEOT E-3008 and E-5008 Long Range 97kWh 230 both offer the best ranges among mainstream electric SUVs, with 435 and 414 miles respectively. They represent a true long-distance electric offer, allowing, for example, to travel from Paris to Nice with only two stops compared to at least three for competing vehicles.

New to the PEUGEOT E-3008 and E-5008 is a battery pre-heating system, linked to the cabin pre-heating, that optimises the duration of the first charge during long journeys in cold weather. In the coming months, the pre-heating of the battery will be managed through the onboard Trip Planner. When using the Trip Planner, the pre-heating of the battery will be activated automatically. This means it is ready to be recharged when the driver plans to stop.

To ensure no customer is left behind in the transition to electrification, PEUGEOT has developed a wide range of electrified powertrains, including hybrid, plug-in hybrid, and electric, on the same platform.

With its hybrid line-up, PEUGEOT offers customers their first step towards electrification. The HYBRID 136 e-DCS6 powertrain is now available on almost the entire PEUGEOT range, from the 208 to the 5008.

The HYBRID 48V system consists of a new generation 136hp (100kW) 1.2-litre petrol engine, coupled with a six-speed dual shift clutch automatic transmission that is integrated with the electric motor.

Thanks to a battery that recharges while driving, this technology offers additional low-end torque and reduces fuel consumption by up to 15%. In urban driving, these models can operate in all-electric mode for up to 50% of the time.

For customers further along the transition to electrification, PEUGEOT offers the latest plug-in hybrid technology that also stands out for its efficiency.

The new 360V PLUG-IN HYBRID 195 e-DCS7 powertrain combines a new 150hp (110kW) 1.6-litre petrol engine with a 125hp (92kW) electric motor, mated to a new seven-speed dual shift clutch automatic transmission, to provide the front wheels with a total peak power of 195hp (143kW). This technology is already available on the PEUGEOT 3008 and 5008 offering an EAER (Efficient All-Electric Range) of 53 and 48 miles respectively, and will be coming soon to 308 and 408.

EXPERIENCE

Guaranteeing customer pleasure and ease

With all-electric vehicles, the customer experience is more than ever the key to success. At PEUGEOT, the electric experience is designed to be pleasurable and easy.

Pleasurable is the dynamism, agility, responsiveness, and performance offered by every all-electric PEUGEOT.

Easy is PEUGEOT's ability to overcome the main obstacles identified by customers; range, charging, accessibility, and reliability.

• Range: With up to 435 miles of electric range, PEUGEOT offers a reassuring response to overcome range anxiety.
• The PEUGEOT ELECTRIC PROMISE offers a solution to reassure customers on charging and reliability.
  • 8-year / 100,000 miles vehicle cover thanks to the PEUGEOT Allure Care*, the broadest coverage of any European brand.
  • 8-year / 100,000 miles battery warranty.
  • Access to a Free2Move Charge Pass, in partnership with Octopus Electroverse, that offers one-tap access to over 700,000+ public charge points across the UK and Europe.
• PEUGEOT also offers a range of accessible finance solutions.

EDUCATION

PEUGEOT strengthens its commitment with Born Free and Under The Pole

PEUGEOT is committed to supporting education projects with associations that promote environmental protection.

As the official Education Partner for Born Free, PEUGEOT underscores its commitment to sustainability and wildlife conservation, supported through funding, vehicle support and ongoing fundraising efforts.

Born Free took centre stage at the 2024 Paris Motor Show, with the launch of the ‘Powered by Lions’ digital campaign, aimed at raising awareness of wildlife preservation. Across Paris, this innovative project transformed electric vehicle charging stations into lion sculptures, each symbolising a lion saved by Born Free and featuring a QR code for donations.

In 2025, PEUGEOT will go one step further, this time on the ground, by providing Born Free with PEUGEOT Landtrek pickups to help the association in its work at the Kenya Feline Sanctuary.

2024 was also a year that saw PEUGEOT become the Official Education Partner of the Under The Pole programme, which aims to contribute to better knowledge and preservation of the oceans and marine biology.

PEUGEOT is concretely committed to Under The Pole by co-creating educational content, organising joint presentations at professional events in the automotive, diving, and scientific research sectors, and providing vehicles to facilitate the association's logistics.

ENVIRONMENT

A comprehensive and sustainable approach, with future generations in mind.

François Gemenne, a well-known researcher recognised for his work on climate change, contributed to the third edition of E-LION DAY to talk about his vision for the future of electric mobility. This year, Generation Alpha (children born after 2010) asked important and popular questions about electric vehicles

PEUGEOT is determined to contribute to finding solutions for a more sustainable future for everyone, aligned with Stellantis’ goal to achieve its carbon net zero target. Vehicle electrification is a crucial element, but only part of the roadmap to carbon net zero. The PEUGEOT approach also involves adopting sustainable industrial methods and materials in our product manufacturing. Factories are consuming less energy and natural resources, while progressively shifting to renewable energy sources. PEUGEOT currently uses 60% decarbonised electricity at its sites, with a goal to be 100% decarbonised by 2030.

The new PEUGEOT E-3008 is emblematic of these new sustainable practices. Today, 85% of the materials used in the production of the PEUGEOT E-3008 are recyclable, and 40% of the dashboard weight and the carpet weight are made from recycled materials. In total, the PEUGEOT E-3008 includes 24% recycled materials.

The 2025 edition of E-LION DAY puts the five Es at the heart of its strategy. Alain Favey's clear vision is to lead the brand on its trajectory toward carbon net zero.

Alain Favey, CEO of PEUGEOT, said: “Becoming PEUGEOT Brand CEO gives me great pride, but also a strong sense of responsibility. The brand is strong, and line-up is complete with a unique combination of electric, hybrid and plug-in hybrid models on the same platforms. We are confident that we have all the assets to succeed and contribute to a sustainable future for tomorrow’s generation.”

ENDS

*Allure Care Special Coverage is subject to T&Cs. Visit peugeot.co.uk for more. Excludes E-RIFTER and E-TRAVELLER.

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.