THE BIG SMILE OPENS IN THE CAPITAL

A giant 5:1 scale model of the new Fiat 500C has just arrived in central London and opened its 'doors' to the public today (Friday 28 August), as part of a fun-filled Fiat event called The Big Smile. 

Situated at Parklife on London's Oxford Street, The Big Smile will be entertaining visitors up to 8.00pm everyday until Wednesday next week, featuring roaming entertainers, free-to-enter competitions, stilt walkers and snack stalls - not to mention the chance to win the loan of a real Fiat 500. 

Peter Newton 

Public Relations Director 

Fiat Group Automobiles UK Ltd 
Fiat House, 240 Bath Road, Slough, Berks SL1 4DX

Tel:    +44 (0)1753 511 431 
Direct:   +44 (0)1753 519 592 
Mobile:  +44 (0)7715 160595