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29 Jun 2017

NEW CREATIVE CAMPAIGN SUPPORTS LAUNCH OF FIAT 500L

Fiat has launched a new pan-European ad campaign in support of its new 500L crossover.

 NEW CREATIVE CAMPAIGN SUPPORTS LAUNCH OF FIAT 500L
  • Fiat launches new pan-European ad campaign for 500L crossover
  • Multi-channel campaign will appear across Continental markets
  • Campaign created by Leo Burnett

Fiat has launched a new pan-European ad campaign in support of its new 500L crossover.

Created by the team at Leo Burnett, the multi-channel campaign highlights the model's family-friendly appeal under the concept 'Let's make room for the next generation'.

A range of engaging TV, radio and web ads have been tailored for individual markets across the Continent and will begin appearing in the coming weeks as the original Fiat 500 celebrates its 60th anniversary.

The main English language TV ad can be viewed here

ENDS

FIAT Chrysler Automobiles UK Press Office Contacts:
Kate Saxton - PR Director +44 (0)1753 519592 kate.saxton@fcagroup.com

Krystyna Perry - Press Relations Manager Fiat and Alfa Romeo +44 (0)1753 519383 krystyna.perry@fcagroup.com

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