FIAT CHRYSLER AUTOMOBILES KICKS OFF FOOTBALL LEAGUE PARTNERSHIP AT 2015 PLAY-OFF FINALS

Fiat Chrysler Automobiles UK (FCA UK) has agreed a new Official Car Partnership with The Football League.

The new two-year deal kicks-off at this weekend's Sky Bet Play-Off Finals at Wembley Stadium, where Fiat will be an event partner with perimeter, centre circle and giant screen branding opportunities. Additionally, ten lucky fans will win pairs of tickets to each of the finals and have the chance to win a new Fiat 500X on the famous Wembley pitch in a free-to-enter online competition.

As part of the agreement, which begins in full next season, FCA UK will make an affinity scheme available to all 72 Football League Clubs with the aim of increasing awareness of FCA vehicles among thousands of potential customers through on-line campaigns, football ground activity and local dealer promotions.

Karl Howkins, Deputy Managing Director, FCA UK, said: "This is a fantastic opportunity for both Fiat Chrysler Automobiles UK and The Football League. We are enjoying considerable success with other football and sports cooperation and I am sure this latest partnership with The Football League will bring us similar results."

Shaun Harvey, the Chief Executive of The Football League, said: "We are delighted to be entering into a partnership with a leading international brand such as Fiat Chrysler Automobiles. The company's range of vehicles will be attractive to every football fan in the country and it is very encouraging to see another high calibre company wanting to invest in our competitions, especially such a vibrant brand that promises to engage with The Football League fan base."

FCA UK is already a vehicle supplier to Premier League side Aston Villa, while its London-based dealership Motor Village is Official Car Partner with Championship club Fulham. However, this new partnership with The Football League marks a move into a broader spread of club football across England and Wales.

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Editors Notes:

The FCA/Football League partnership perfectly complements the history and heritage enjoyed by both organisations: Fiat as a group has produced more than 90 million vehicles since its foundation in Turin in 1899, while the Football League was founded in 1888, and is the world's original league football competition.

With two distinct flavours on offer, there is a Fiat 500X to suit every need and taste: one is designed to appeal to those with a fun-loving, spirited, outlook available in Pop, Pop Star and Lounge trim levels, while the other, more rugged version has been designed with stylish, active adventurers in mind, available in Cross and Cross Plus specifications. A choice of 12 different body colours and eight different alloy wheel designs, will help every owner personalise the look of their FIAT 500X.

Prices start at £14,595 OTR for the 1.6 E-torQ 110hp in Pop, rising to £25,845 OTR for the 2.0-litre MultiJet II 140hp AT AWD Cross Plus.

For more information contact:

Tom Johnston, Press Relations Manager
Conor Twomey, Press Relations Manager
Fiat Chrysler Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871
E-mail addresses: tom.johnston@fcagroup.com / conor.twomey@fcagroup.com

John Nagle
Head of Communications
The Football League
Tel: 07979 645 416
JNagle@football-league.co.uk