Press Releases

• The “laboratory” Fiat Grand Panda Kartell, a collaborative project between the renowned Italian design brand and FIAT Centro Stile, aimed to explore and engage with the audience’s reactions.
• The FIAT-Kartell partnership drives continuous innovation, encouraging both brands to explore new and groundbreaking ideas.
• FIAT and Kartell’s unique project opens the way to multiple possible material collaborations involving advanced materials and processes.

• Victoria Hatfield appointed to lead UK marketing team
• Neil Heilbron appointed to lead UK sales team
• New UK commercial structure follows January 2025 appointment of Giuseppe Cava as UK managing director for FIAT & Abarth brands and planned growth of UK retailer network in readiness for new model launches

FIAT keeps shining. The German magazine “Automobilwoche” has awarded the Italian brand with the “Top Brand Desire Award” during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025” held in the amazing setting of the Motorworld Munich.

On the occasion of the inauguration of the Milan Fashion Week, John Elkann, Stellantis Chairman, and Olivier Francois, FIAT CEO and Stellantis Global CMO, delivered the first two Fiat 500e Giorgio Armani Collector's Editions produced in the Mirafiori plant in Turin to Giorgio Armani, sealing the partnership between the two iconic Italian Brands.

• Following the arrival of Fiat 600 in 2024, FIAT continues its progress in the B-segment, with the launch of Grande Panda.
• Fiat has been a leader in the B-segment for decades, with over 23 million vehicles sold across Europe.
• Built on a global multi-energy platform, the Grande Panda embodies FIAT's global presence within Stellantis, catering for customers worldwide.
• Designed in Turin at the Centro Stile, the Grande Panda draws inspiration from the iconic Panda of the 80s and leads the brand into the future with strong personality and surprising solutions.
• Available now in its electric version with a 44kWh battery, 199 miles WLTP combined range, and an 83kW e-motor (113 HP), and in a Hybrid version with a turbo 1.2 litre, 3-cylinder engine, 100 HP, a 48 volt Li-ion battery and eDCT: the “easy drive” automatic transmission.
• The PXL LEDs are a unique and distinctive feature of the Grande Panda's design: a series of pixel-like elements extending from the center of the upper grille to the headlights, evoking the iconic 1980s video game and mirroring the cube-shaped windows of the Lingotto building.
• Recharging a BEV has never been simpler and cleaner: the Grande Panda is the first car on the market to include an integrated, retractable charging cable.
• In an automotive first, aluminum and plastic components from beverage cartons are recycled and mixed into the blue plastic interiors of the Grande Panda: each car contains the recycled material from 140 beverage cartons. 
• FIAT reached another milestone in the automotive industry using “BAMBOX Bamboo Fiber Tex®”, an innovative and sustainable textile containing real bamboo fibers, to create the Grande Panda La Prima’s dashboard wrapping.
• The Grande Panda debuts its electric version in two trims - the top-of-the-range Grande Panda “La Prima” and the (Grande Panda)^RED which, with  prices starting from £20,975 on-the-road (OTR), is positioned as the most affordable B-segment BEV vehicle in the market – along with the Hybrid which is offered in a choice of two trims: Icon and La Prima starting at £18,975 OTR.
• The La Prima offers great value too with the Hybrid priced from £20,975 (OTR) and the electric version from £23,975 (OTR).
• Grande Panda both electric and hybrid will arrive at UK dealerships in Spring 2025.
• With the announcement of the (Grande Panda)^RED, FIAT further expands its partnership with (RED), the organization that has been combating AIDS and the injustices that enable pandemics to thrive for nearly 20 years.

• In 2024, FIAT led Brazil's car market with a 20.9% share, over 521,000 sales, with top models like the Fiat Strada, consolidating its dominance in South America and across all key segments.
• FIAT also led the Italian market with more than 190,000 sales and a 10.8% share, driven by the Panda and Ducato.
• In 2024, FIAT dominated the Turkish and Algerian markets, achieving record market shares of 11.2% and 62%, respectively. Key drivers included the Fiat Egea in Turkey and the Doblò in Algeria bolstered by strong LCV performance.

• FIAT 500-shaped pasta celebrates the iconic Italian car and heritage
• Available now via Pasta Evangelists’ takeaway and recipe kit menus until the end of January
• Perfect for children and families, adding fun to mealtimes.

• From January 11 to 19, the Brussels Motor Show will feature the latest product from the FIAT, Abarth, and FIAT Professional brands.
• The star is the Grande Panda. Previewed last July in Turin, the new model will arrive in the UK in 2025 and will be available in both electric and hybrid versions.
• A dedicated stage will feature the Fiat 500e Giorgio Armani Collector’s Edition – the ultimate expression of Italian excellence.
• 600 hybrid and the electric quadricycle Topolino complete the FIAT line-up.
• On the Abarth side, the spotlight will be on the New Abarth 600e Scorpionissima together with Abarth 500e: passion, innovation and boldness.
•  The FIAT Professional Ducato completes the exhibition in Brussels as the star of both B2B and recreational vehicle world.

• FIAT evolves its E-Grant EV incentive to all customers on Fiat 600e and Abarth 500e models
• E-Grant now integrated into on-the-road prices with reductions of up to £4,220 on full electric models from Fiat and Abarth
• Prices for award-winning FIAT 600e and Abarth 500e now start at just £29,975 
• For more details visit www.fiat.co.uk, and www.abarthcars.co.uk

• In Brazil, FIAT is market leader with a market share of 20.9%, confirming the Fiat Strada as the undisputed best seller in the segment, as well the current leader of the industry.
• In Italy, where the brand dominates the market with 11% market share, Fiat Panda is the most sold car, and thanks to Ducato and Doblò models, FIAT Professional leads the Commercial Vehicles market.
• FIAT maintains its leadership also in Turkey with 11.5% MS as well as in Algeria with 60% MS. The bestsellers of these markets are respectively the Fiat Tipo and the Doblò.

• Fiat 500e Giorgio Armani Collector’s Edition embodies FIAT’s commitment to sustainability while maintaining Italian style and elegance.
• UK orders are now open with showroom car arriving in early 2025, to showcase that sustainability is possible without compromising on beauty and style.
• A new film, “Ovation” shows the new car “Don’t drive it, wear it”. See it HERE.

• Between 15^th November 2024 and 4^th May 2025, the MAUTO - Museo Nazionale dell’Automobile will host the exhibition “125 times FIAT. Modernity through the lens of FIAT's imagination”, retracing more than a century of the Turin-based brand’s history through its iconic vehicles, works of art, and archive documents.
• In addition, two exhibitions: “UNEXPECTED & SURPRISING FIAT” at the Heritage Hub and an exposition of unreleased material at the Centro Storico FIAT.

•  The Fiat Topolino has been awarded “Best New Design 2024” in the Minicars category at the Autonis Awards, with 37.1% of readers from Germany’s auto motor und sport magazine voting it their favorite.
• Designed as an all-electric compact quadricycle for everyone, the Topolino promotes accessible and eco-friendly city travel, embodying Dolce Vita style and pure Italian beauty.

• FIAT is introducing Bio-Hybrid technology in its Pulse and Fastback SUVs in Brazil, where the brand is absolute leader and want to consolidate itself as a protagonist in the future of mobility.
• A social relevant new technology with the aim of providing a clean, safe and affordable mobility.
• FIAT is pioneer in the development and application of the Bio-Hybrid technology which combine electrification with hybrid engines powered by ethanol.

• Panda, the most popular city car in Europe with more than 100,000 units sold year to date, delivered an increased 26% share in its segment, as well as being the best-seller in Italy.
• The 500e is the best-selling EV city car in its segment, with a 45% share and a sales record in Italy, France, Germany, and the UK.
• The Fiat Topolino since its first delivery to customers - in July - is the leader with a 47% share in the electric quadricycle market in Italy.
• The FIAT brand is confirmed as the number one Stellantis Brand in global volume. 

• The history of the FIAT brand is strongly associated with the world of cinema and the bond has helped to positively shape both. Together they have communicated to audiences beyond the automotive sector.
• FIAT will be the Official Car of the 19^th edition of the Rome Film Fest from 16^th to the 27^th October, where it will showcase the new Grande Panda, alongside Topolino, 600e and 600 hybrid.
• FIAT continues to consolidate its mission of delivering more accessible and sustainable urban mobility.  

• Fiat 600 now available as full electric, Hybrid 100HP or Hybrid 136HP all with automatic transmission
• Fiat 600 Hybrid 100HP has arrived in UK retailer showrooms
• Fiat 600 Hybrid 136HP is open for orders with deliveries expected from late October 2024
• Options of full electric or advanced hybrid technologies increases customer choice and allows powertrain to be tailored to need

• In the first half of 2024, FIAT solidified its position as the top Stellantis brand by sales, with more than 660,200 units sold globally, a 2.2% increase from last year. 

• The brand saw significant regional growth: 24% in North America, 7.6% in the Middle East and Africa, 5% in Asia-Pacific, and 2.3% in South America, where it is leader with 14% of market share.  

• FIAT is the market leading brand in Brazil (20.4% market share), Italy and Turkey (12.3% each), and Algeria (68.3%). 

• Top-selling models include the Fiat Panda in Italy, Fiat Tipo in Turkey and Fiat Doblò in Algeria. 

• In the Commercial Vehicles segment, FIAT Professional grew globally by 15%, with notable increases of 69% in Asia-Pacific, 54% in the Middle East and Africa and 10% in South America.  

• Europe continues to be the leading region for FIAT and volumes remained stable.  

   

• Significant partnership announced with Giorgio Armani in celebration of FIAT brand’s 125^th anniversary.
• The two globally recognised Italian brands previously collaborated in 2020.
• Fiat 500e Giorgio Armani represents the finest expression of Italian excellence and will be produced at the FIAT Mirafiori plant in Turin.
• The new edition is a tribute to the mastery of Centro Stile FIAT and Armani Style Centre.
• Two unique and exclusive colours have been created.  
• Powered by an electric motor with 87 kW and 118 hp, with range of up to 199 miles. 

•  The “La Pista 500” at the Lingotto building in Turin hosted FIAT’s 125^th anniversary "Smiling to the future” ceremony.
• Founded on July 11^th 1899, FIAT is one of the longest-operating automotive brands in the world and is now set for an even brighter future. Olivier Francois, FIAT CEO, lays out FIAT’s vision for the next decade.
• World premieres for the Fiat 500e Giorgio Armani - the finest expression of Italian excellence – and the Fiat Grande Panda, the new global model which marks FIAT’s return to the Global mainstream market.
• Now open at the Pinacoteca Agnelli, the new Casa FIAT exhibition traces the brand’s history and its connection to the Lingotto building.
• The event is available on demand at the following link.