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30 Apr 2013

ALFA ROMEO OFFERS THE CHANCE TO TRAIN WITH THE STARS OF BRITISH ATHLETICS

Alfa Romeo customers are to be given a once-in-a-lifetime opportunity to train with top British athletes, when they buy an Alfa MiTo Sprint or Giulietta Sportiva between now and the end of June.

ALFA ROMEO OFFERS THE CHANCE TO TRAIN WITH THE STARS OF BRITISH ATHLETICS

Alfa Romeo customers are to be given a once-in-a-lifetime opportunity to train with top British athletes, when they buy an Alfa MiTo Sprint or Giulietta Sportiva between now and the end of June*. 

Celebrating its partnership with British Athletics (formerly UK athletics), the Italian car manufacturer is offering all buyers of its sporty Alfa MiTo Sprint and its five door Alfa Giulietta Sportiva a sporting masterclass with one of its athlete ambassadors^.

Customers will be invited to attend a masterclass session with a friend, where they will learn top tips from the likes of Olympic bronze medal-winning high jumper Robbie Grabarz, UK long jump record holder Chris Tomlinson and former 400m sprinter Iwan Thomas. Sprint and Sportiva buyers will gain expert insight into the athletes' sporting disciplines, before learning how to execute the perfect long jump, high jump or 400-metre sprint.

If dusting off your running shoes and training with the elite isn't tempting enough, the Alfa MiTo 875cc TB TwinAir 85 bhp Sprint, which features 16-inch sports alloys, a Blue&Me Bluetooth and cruise control, is now available at just £139 per month with a £500 Alfa Romeo deposit contribution**. 

Meanwhile, Alfa is currently offering a £1,500 deposit contribution** to buyers of Alfa Giulietta Sportiva, which boasts £3,000-worth of specification for just £1000 OTR^^, including 18-inch spoke alloys, red Brembo® brake callipers, sports leather upholstery and more^^.

To find out more or to arrange a test drive, please visit www.alfaromeo.co.uk or call 00800 2532 0000.

EDITOR'S NOTES

*Offer available to buyers of Alfa MiTo Sprint and Alfa Giulietta Sportiva models between now and June 30.

^Masterclass offer terms and conditions - Any Alfa MiTo registered between 22 April-30 June 2013 will be automatically invited by Alfa Romeo UK to a masterclass session at a set date and time to be confirmed between 1 July-30 September by Alfa Romeo UK subject to terms and conditions. Participants will be notified 14 days prior to date of the Master class and must make their own way to the venue, be aged 18 or over and fit and healthy. 

**£500 Alfa Romeo deposit contribution is available across PCP, HP and cash and is valid from 1 April-30 June 2013 only on selected Alfa MiTo while stocks last, participating dealers only. 

***£1,500 Alfa Romeo deposit contribution is available on PCP and is valid from 1 April-30 June on Alfa Giulietta models. 

^^The £3000 is based on the specification upgrade from an Alfa Giulietta Veloce where the accessories can be purchased separately as optional extras compared to the specification upgrade on the Alfa Giulietta Sportiva model which comes as standard specification. 

^^Based on Alfa Giulietta 1.4TB MultiAir 170-bhp Sportiva

About British Athletics
Alfa Romeo has been the ‘Official Car Supplier to British Athletics (formally UK Athletics, UKA) since 2006 and provides a fleet of vehicles to British Athletics coaches, staff and athletes, as well as a financial contribution to help support the British Athletics programme.

About Robbie Grabarz
2012 was Robbie's breakthrough year. In June he became European Champion in Helsinki, he won a bronze medal at the London Olympics in August and followed this up later in the month by winning the 2012 Diamond League crown.

Learn how to High Jump with Robbie and his coach Fuzz Ahmed: http://www.youtube.com/watch?v=o_AftOrP4zI&feature=plcp

About Chris Tomlinson
Chris is the joint UK Long Jump record holder with a jump of 8.35m that would have taken a gold medal in both London and Beijing. Chris finished in sixth place in the London Olympics and has already set his sights on the podium at the World Championships in Moscow in August.

See what happened when Chris returned to his old school in Middlesbrough to give pupils a long jump Master class: http://www.youtube.com/watch?v=Mq8RiVf0ujQ&feature=plcp

About Iwan Thomas
Iwan retired from athletics in 2002 and is now a sports TV presenter. During his successful athletics career Iwan won a Olympic 400m silver medal in Atlanta (1996), became 4x400m World Champion in the 1997 Athens World Championships and became the 1998 European 400m champion (Budapest).

ENDS

For more information contact:
Greg Cartwright on 020 8541 3434 or email greg@performancepr.co.uk

Head office contact:
Tom Johnston, PR Manager, Alfa Romeo UK on 01753 519562 or email tom.johnston@fiat.com

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