Alfa Romeo at Brussels Motor Show 2025

• Alfa Romeo is attending the Brussels Motor Show, taking place from 10-19^th January 2025
• World premiere of the new Intensa special series, available throughout the lineup and represented on the Alfa Romeo stand by the Tonale and Stelvio
• The spotlight will also be on the Italian premiere of the 280hp Junior Veloce, the top-of-the-range version that embodies the brand's sporty attitude in a compact car
• 33 Stradale, the epitome of Alfa Romeo values, will also be on display – the first model of which has recently been delivered to the first of the 33 customers
• Junior is on the shortlist for the Car of the Year 2025 award, the winner of which will be announced at 11.30am (CET) on 10^th January

Alfa Romeo is featuring at the 101^st Brussels Motor Show from 10-19^th January 2025 with the world premier of the new Intensa special series, available across the range but showcased on the stand in Tonale and Stelvio guise. It pays homage to the brand with exclusive features and details, combined with the best technological solutions to provide a unique driving experience.

The Alfa Romeo Junior 280 Veloce will also feature on the stand, the highest-performance version that embodies the brand’s sporty attitude in a compact car. It is based on the usual Alfa Romeo formula, pairing its best-in-class driving dynamics, segment-leading technological and engine solutions with a design that is unmistakably the work of the Alfa Romeo Centro Stile.

Plenty of admiration is expected to go to the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Made in only 33 exclusive units, according to a unique artisan process, the new two-seater coupé pays homage to its 1967 predecessor – the car considered by many to be one of the most beautiful ever – and takes the brand of noble Italian sportiness since 1910 into its new era. The first of 33 units was delivered earlier this week.

World premiere of the new Intensa special series

Alfa Romeo presents the new ‘Intensa’ Special Series, available throughout the line-up and featuring exclusive design features to celebrate the identity of a brand with a strong, bold and visceral attitude. Available on Giulia, Stelvio, Tonale and Junior, the new Intensa special series strongly expresses the attitude of the brand and its historical tradition.

The history of Alfa Romeo is characterised by technical innovations, sportiness and national identity. From its earliest victories in car competitions to cutting-edge technology, the focus has always been on intensity of research and development. Just as driving an Alfa Romeo is an intense experience, thanks to the combination of driving dynamics, agility and the human-machine relationship. The result is driving pleasure that few other brands can match. The extensive wealth of history at the brand, dating back to 1910, is also full of moments that can be defined as intense, from economic and industrial challenges to great sporting victories. Each phase of its evolution has contributed to building a strong and passionate identity, embodying Italian culture and lifestyle. Intensity is therefore a common thread that runs through the entire history of Alfa Romeo, making it a unique and beloved brand all over the world.

The spirit of this special series is fully encapsulated in the famous words of Orazio Satta Puliga, Technical Manager of Alfa Romeo from the end of World War 2: “Alfa Romeo is not just a car factory: its cars are something more than conventionally built models. It's a kind of disease, the enthusiasm for a means of transport. It’s a way of life, a very special way of creating a motor vehicle. Something that resists definitions. Its components are like those irrational traits of the human spirit that cannot be explained by logical terminology.” This quote captures the very soul of the Alfa Romeo brand and is fully reflected in the new Intensa special series, where every detail has been designed to embody this philosophy and offer a unique and unforgettable experience, paying homage to a legendary history now looking ahead to the future of mobility.

Tonale Intensa features 20-inch two-tone alloy wheels with a new design, light gold diamond-cut finishes and Dark Miron dark gray paintwork. The exterior has a distinctly sporty look, distinguished by gloss black painted moldings and tailpipes with matt Dark Miron accents and exclusive black brake calipers with the Alfa Romeo signature in light gold. Three colours are available: Alfa Red, Montreal Green and Alfa Black. Exclusively on the Intensa, the interiors offer a refined colour contrast and are embellished by the new black Alcantara seats, with contrasting stitching and the Alfa Romeo logo embroidered on the front headrests in tan with contrasting grey stitching. The dashboard has also been embellished, with exclusive Alcantara upholstery with contrasting tan stitching, multicoloured ambient lighting and the new two-tone steering wheel with tan accents and contrasting stitching. The signature of the special series lies in the Intensa logos embroidered on the front centre armrest and heat-embossed on the inner side panels of the front seats. The interior is completed by door panels with contrasting stitching in tan. The Tonale also features a redesigned central tunnel, new rotary selector for the automatic transmission and a revamped instrument panel display. Tonale Intensa has the most comprehensive standard specifications, including electronically controlled adaptive suspension and level 2 assisted driving, as well as a 470W Harman Kardon 14-speaker audio system with subwoofer and heated seats with 8-way electric adjustment, with 3 settings memories for the driver's seat. The powertrains available on Tonale are designed to meet every customer’s requirements. The engines available are the 280hp Plug-In Hybrid Q4 with 6-speed automatic transmission, the 160hp Hybrid with variable-geometry turbo (VGT) technology and 7-speed dual-clutch automatic transmission.

The eye-catching Stelvio Intensa stands out for its 20-inch alloy wheels and black brake calipers with light gold details. The exterior is further embellished by the Italian flag on the wing mirrors, available in Vulcano Black, Montreal Green, Etna Red (metallic) and Alfa Red (pastel). The Stelvio interior features leather sports seats with tan-coloured centre armrest and matching stitching that extends to the dashboard, door panels and rear seats. The same colour combination can also be seen on the steering wheel, where specific tan accents blend perfectly with the black Alcantara upholstery. The interior conveys quality and refinement through characterising details such as the Alfa Romeo logo embroidered on the front headrests, Intensa embroidery in black on the central armrest and the dashboard upholstered in leather. Stelvio also features aluminium components, such as sports pedals and paddle shifters, to enhance its sporty character. Technical specifications include synaptic dynamic control (SDC) suspension, ensuring precise and agile driving dynamics. Stelvio Intensa is offered in combination with the 280hp turbo petrol engine, with all-wheel drive.

Finally, the Alfa Romeo Giulia Intensa features 19-inch diamond-cut alloy wheels in two tones and black brake calipers embellished with light gold details. The distinctive design of the Giulia is complemented by the Italian flag on the wing mirror caps. The colours available include Vulcano Black, Montreal Green, Etna Red (metallic) and Alfa Red (pastel). The interior conveys quality and refinement through the use of materials, such as leather on the dashboard and door panels. The leather seats, with a tan-coloured centre armrest and matching stitching, add an elegant and sporty touch. The same colour combination can also be seen on the steering wheel, where specific tan accents blend perfectly with the black Alcantara upholstery. Aluminium components, including sports pedals and paddle shifters, complete the interior. The Giulia Intensa also features a large 12.3-inch TFT display, as well as an infotainment system with an 8.8-inch screen equipped with navigation and the Harman Kardon audio system. Giulia Intensa is powered by a 280hp petrol engine with rear-wheel drive for the ultimate Alfa Romeo driving experience.

Junior Intensa is dedicated to those looking for a compact and versatile car without sacrificing the brand's typical refinement and sportiness. Externally, it will offer 18-inch diamond-cut alloy wheels in two tones and light gold details. The body kit, in gloss black with gold details, further enhances its sportiness. Junior Intensa will be available in Tortona Black and Brera Red. The atmosphere in the interior features an elegant use of tan colour: the Alfa Romeo logo is embroidered on the front headrests and tan stitching embellishes the door panels, steering wheel and central armrest with the embroidered Intensa signature clearly marking out the trim level. The seats with their elegant anthracite grey stitching are upholstered in Alcantara, a material that also envelops the dashboard and central tunnel, for a refined environment. Junior Intensa will also include the Techno Pack for superior riding comfort. This special series is available in the 136hp hybrid configuration or in the 156hp electric version.

Alfa Romeo Junior 280 Veloce

The Alfa Romeo Junior 280 Veloce embodies the brand’s sporty attitude, in a compact car. It is based on the usual Alfa Romeo formula, pairing its proverbial excellence – perfect weight balance, best-in-class driving dynamics, segment-leading technological and engine solutions – with that distinctive design typical of the brand's stylistic tradition.

This version offers segment-leading agility and best-in-class road handling, also made possible by two technical solutions making their world premiere and debuting in the Junior Veloce – the new 280hp/207kW electric motor and the fourth-generation TorSen D mechanical limited-slip differential.

Junior Veloce also boasts the most direct steering in the segment (14.6), specially calibrated to enhance its exceptional road-holding qualities. The suspension has been lowered by 25mm, and the anti-roll bars are extra sporty to guarantee quick, precise cornering. The braking system includes 380mm discs at the front with 4-piston monobloc calipers, while the 20-inch performance tyres are specific for high-performance electric vehicles.

The car is compact and easy to handle, ideal for the city, demonstrated by its length of just over 4m and a turning circle of 10.5m. Despite its compact size, the interior is spacious and can comfortably accommodate four adults and their luggage in a segment-leading 400-litre rear compartment. In terms of efficiency, the Junior 280 Veloce weighs only 1,590kg, about 200kg less than its best competitors. Compact lithium-ion batteries contribute by significantly reducing weight and charging times.

Junior guarantees the best driving experience both in the city and on mixed routes, without ever sacrificing the utmost practicality, demonstrated by a front compartment under the bonnet for the charging cable, a 12-volt socket in the boot, a specific electric driving sound (audible only inside the passenger compartment) for improved perception of acceleration and deceleration and an EV routing system for automatic, worry-free driver guidance for next charge.

Alfa Romeo 33 Stradale – daring to dream

To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever – the 33 Stradale, launched in 1967. Today, with the same boldness and vision, the Alfa Romeo team has designed and developed the new 33 Stradale, an authentic work of art in motion, the upshot of the perfect combination of beauty and technology. Made in only 33 exclusive units, according to a unique artisan process, the new two-seater coupé combines the brand’s heritage and future as the symbol of noble Italian sportsmanship.

Its goal is to provide the most exciting driving experience and the immortal charm of an icon to a very small circle of enthusiasts, who have believed in the project ever since the outset. The new 33 Stradale was created at the newly founded Alfa Romeo Bottega, where the brand’s designers, engineers and historians first listened to potential buyers, then produced the car together, exactly the same way as in Renaissance artisan boutiques and in the 1960s workshops of renowned Italian coachbuilders.

For more information on the Alfa Romeo range or to locate the nearest retailer visit www.alfaromeo.com.

ENDS