Press Releases

• The 100,000^th Alfa Romeo Tonale has been built at the Pomigliano d’Arco plant
• The global ambassador for Alfa Romeo, combines innovation, Italian style and electrified sportiness
• A Tonale Sprint in Alfa red was the 100,000^th model to be made at the Stellantis plant in Pomigliano d'Arco, an outstanding example of Italian manufacturing
• With the Tonale, Alfa Romeo has managed to combine tradition and innovation, receiving prestigious awards for design, technology, quality and sustainability

• Alfa Romeo has revealed a logo to celebrate its 115^th anniversary – a tribute to its legendary history
• The launch of the new logo coincides with two key events in the history of Alfa Romeo: the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio
• 2025 is also one to celebrate other significant moments, including the centenary of the GP Tipo P2’s victory in the first World Motor Championship, the 75^th anniversary of the 1900 having taken the first world title in Formula 1, the 1955 debut of the Giulietta Berlina, the 1965 debut of the Giulia Sprint GTA, the 1975 victory of the 33 TT 12 in the World Championship for Makes and the 1985 arrival of the Alfa 75
• The celebratory logo will be the leading light in events, rallies and merchandising with more than 250 Alfa Romeo clubs around the world set to use the logo to celebrate 115 years of passion

• Intensa special series is designed to celebrate the exclusivity of Alfa Romeo and its rich heritage
• Available across Junior Elettrica, Giulia, Stelvio and Tonale, Intensa variants add two-tone Light Gold Diamond Cut alloy wheels and unique Intensa features
• Interior enhancements include Intensa signature branding on the central armrest, luxury interior finish with tan stitching, premium audio systems, and dedicated packs as standard
• Junior Elettrica Intensa starts at £38,905 OTR, Tonale Intensa prices start at £46,855 OTR, Giulia Intensa is available from £51,725 OTR and Stelvio Intensa begins at £59,800 OTR
• Orders are now open with first customer deliveries in late April

• Until end of March, Junior Ibrida customers can take advantage of 0% APR offer with a 20% deposit for a 24-month rental 

• Alternatively, Junior Ibrida is available from £349 per month, at 4.9% APR, with £2,596 customer deposit on PCP with a 36-month rental 

• Customers of Junior Ibrida can also take advantage of £399 3-year Service Plan offer 

• Ibrida features a 136hp hybrid powertrain, alongside a 48v battery and 21kW electric motor that blends performance and efficiency  

• Ibrida joins the Junior range alongside all-electric variants, featuring the style and dynamics inherent in the DNA of Alfa Romeo 

• In the ‘Best Cars’ competition organised by German magazine auto motor und sport, no less than three Alfa Romeo models – Giulia, Stelvio, and Tonale – won first place in their respective categories.
• Similarly, readers of the Swiss magazine Auto Illustrierte proclaimed three Alfa Romeo models – Giulia, Stelvio, and Junior – as ‘Best Cars’ in their categories. The brand was also recognised as the best in terms of style.

• The Junior Ibrida joins the Junior range alongside all-electric variants
• 136hp hybrid powertrain offers a balance of efficiency and performance
• Junior Ibrida features a 48-volt lithium-ion battery and a 21kW electric motor integrated into a 6-speed dual-clutch gearbox
• Orders for Junior Ibrida open later this month, with first customer deliveries expected in Q2
• Junior Ibrida prices start from £27,895 OTR

• Alfa Romeo is attending the Brussels Motor Show, taking place from 10-19^th January 2025
• World premiere of the new Intensa special series, available throughout the lineup and represented on the Alfa Romeo stand by the Tonale and Stelvio
• The spotlight will also be on the Italian premiere of the 280hp Junior Veloce, the top-of-the-range version that embodies the brand's sporty attitude in a compact car
• 33 Stradale, the epitome of Alfa Romeo values, will also be on display – the first model of which has recently been delivered to the first of the 33 customers
• Junior is on the shortlist for the Car of the Year 2025 award, the winner of which will be announced at 11.30am (CET) on 10^th January

• Giulia Quadrifoglio was named ‘Best Performance Car 2024’ in the annual Cinch Car Of The Year Awards
• It was also named as one of the ‘Best New Cars of the Year’ by City AM
• All-electric Junior was named ‘Car Of The Year’ by the Southern Group of Motoring Writers
• All electric Junior Veloce represents the epitome of Italian sportiness and has been developed to bring the Alfa Romeo DNA to the brand’s first electric car
• Giulia Quadrifoglio is powered by a 520hp biturbo V6 engine and provides best-in-class driving dynamics

• 55% of British drivers believe that the car someone drives reflects their personality, according to research by Alfa Romeo
• Study reveals a clean car (44%) and good driving skills (40%) score top of the list of first impressions when it comes to first dates
• Reckless driving revealed as the top turn-off with 64% of drivers saying it would put them off seeing someone again after a first date
• 11% of drivers admit that their date’s car has been a factor in them not going on a second date with 12% saying they’ve been influenced to date someone because of the car they drive
• Research comes as Alfa Romeo reveals the stylish new all-electric Junior which is capable of up to 255 miles (WLTP) on a single charge
• Junior is available in iconic Alfa Romeo Brera red paint - 61% of Brits say red is most passionate colour while Italian manufacturers most associated with making ‘sexy’ cars

• The F1 champion was behind the wheel of the 00 prototype Alfa Romeo 33 Stradale as it made its track debut at Balocco Proving Ground, giving key feedback for final tuning
• Bottas praised the car’s easy control, allowing drivers to fully enjoy its power and agility, along with the driver-focused design and distinctive sound, calling the experience near-perfect
• Already a Giulia GTAm owner, he is now also a member of the exclusive ‘Club 33’ with the 33 owners of the fuoriserie model, this session continued Valtteri Bottas’ collaboration with Alfa Romeo
• The Alfa Romeo engineering team set up the session to gather insights from Bottas, an expert and passionate owner of the custom-built car
• Bottas also tested the Junior 280 Veloce, the all-electric sports compact
• Watch the exciting video of the test carried out at Balocco Proving Ground here

• Junior Elettrica customers can benefit from a three year/30,000-mile service plan for only £99
• Tonale PHEV and Junior Elettrica customers can benefit from a complimentary Ohme ePOD or Home Pro home charger with installation
• Junior Elettrica Speciale customers can take advantage of a 0% APR PCP offer when placing a customer deposit of 20%, with a monthly payment from £292 per month

To find out more visit: www.alfaromeo.co.uk/promotions/detail/junior-pcp-offers#Junior

• Alfa Romeo engineers took 33 Stradale to the Nardò Technical Center, the fastest circular track for cars in the world, to undertake an intense session of dynamic tests with the ‘00’ prototype of the 33 Stradale
• On the legendary Nardò Ring, Alfa Romeo test drivers structured the test session to ensure the validation of the project performance targets, including a top speed of 333 km/h (207mph)
• The Nardo test is the continuation of the development and testing phase of the 33 Stradale that begun earlier this summer including the recent moderate speed handling tests carried out at the iconic Balocco Proving Ground
• Both dynamic sessions confirm the ease with which the driver feels at one with the car, enjoying its power, agility and unmistakably Alfa Romeo sound
• The delivery of the first mass-production 33 Stradale to one of the 33 lucky international customers has been confirmed for December
• Watch the exciting video of the dynamic test carried out at Nardò Technical Center here

• Alfa Romeo Junior has been shortlisted for European Car of The Year
• A total of 42 cars were judged by an international jury made up of 60 automotive journalists from 23 countries
• Shortlist of seven cars will be evaluated further against specific criteria – the winner will be revealed at the Brussels International Motor Show on 10^th January 2025
• Alfa Romeo Junior brings the brand back into the compact segment and is available with both fully electric and hybrid powertrains

• 280hp Veloce joins Junior range alongside Elettrica and Speciale launch edition
• Junior Veloce represents the epitome of Italian sportiness and has been developed to bring the Alfa Romeo DNA to the brand’s first electric car
• Junior Veloce delivers a range of up to 215 mile (WLTP, provisional – subject to final homologation) and can charge from 20-80% in less than 30 minutes using a 100kW rapid charger
• Alfa Romeo confirms Junior Ibrida will go on sale in the UK
• Veloce joins Elettrica and Speciale variants in Junior range, with prices for Veloce starting at £399pm or £42,295

• Alfa Romeo returns to Paris Motor show with an exclusive stand, showcasing the brand's full line-up
• International debut of the Junio Ibrida, in Speciale launch configuration highlighting Alfa Romeo sportiness and everyday practicality
• National preview of the all-electric Junior 280 Veloce, the epitome of the line-up’s sporty attitude
• Pride of place on the stand reserved for the award-winning new 33 Stradale, the authentic ‘manifesto’ of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience
• Preview of the Tonale MY25, the renewed C-SUV that introduced Alfa Romeo sportiness into the world of electrification
• Giulia Quadrifoglio Super Sport will be on display, the limited-edition special series celebrating the first Alfa Romeo victory at the Mille Miglia in 1928 with the legendary 6C 1500 Super Sport
• The Alfa Romeo stand will provide a multisensory experience around the theme of “Made in Italy”, partly made possible by the collaboration with other Italian brands famous in the world for their pursuit of excellence, craftsmanship and cultural value

• The international actor,  renowned for his role as Berlíno in Money Heist, features in the ad for the new Alfa Romeo Junior
• In ’The Salesman’ commercial, Pedro Alonso extends an invitation to be guided by passion rather than the mind alone, to discover the engaging driving experience aboard the compact sports car that redefines the concept of sportiness in the segment
• Born in Spain, Alonso is also a painter and writer who has a deep bond with Italian culture, music and art
• The commercial is available on the Alfa Romeo official YouTube channel

• Alfa Romeo advises drivers across the country planning any essential car washing duties to take advantage of the wet weather forecast for the coming weekend
• Advice follows call from the brand for drivers to avoid actively washing their car throughout September in a bid to preserve water
• Recent study by Alfa Romeo found that almost one third of drivers wash their cars multiple times in the space of a month, yet only 8% do so using recycled water, such as collected rainwater
• Drivers are estimated to use around 300 litres of water when washing cars at home with a hose, compared to just thirty litres with soap and bucket
• Alfa Romeo teamed up with expert valeter and car detailer Richard Tipper to provide 10 tips of how to wash a car more water efficiently, list below here

• Alfa Romeo is taking part in the seventh Chantilly Concours d’Élégance
• The event pairs the automotive world with that of art and elegance, in the fabulous setting of the Château de Chantilly, Hauts-de-France from 12^th – 15^th September
• The 33 Stradale will make its debut for the first time to the French public
• 1971 33 Spider Cuneo prototype and Alfa Romeo Junior will join the 33 Stradale on display  
• Visitors to the concours will be able to test drive the whole Alfa Romeo range, Giulia, Stelvio, Tonale, and new Junior

• Alfa Romeo reveals that almost one third of drivers wash their cars multiple times in the space of a month, with 67% of motorists cleaning at least once every two months
• Alfa Romeo is encouraging drivers to embrace their cars inner beauty and save water by not washing their cars during the month of September
• 40% of drivers said they would feel embarrassed if their car was dirty, and 28% admitted that they would not feel comfortable driving in a dirty car for more than one week
• Drivers are estimated to use around 300 litres of water when washing cars at home with a hose, compared to just thirty litres with soap and bucket
• Alfa Romeo demonstrates the innate beauty of the Alfa Romeo Giulia with a series of strikingly beautiful muddy images
• With support of leading car valeter and detailer Richard Tipper, Alfa Romeo has provided drivers with a guide on how best to clean your car with less water wastage
• For more information, visit www.alfaromeo.co.uk/news/how-to-clean-your-alfa-romeo

• Alfa Romeo Junior has won the Design Trophy in the Small Cars/City Cars/Compacts category awarded by the readers of the German magazine AUTO ZEITUNG
• Junior was designed at the Alfa Romeo Centro Stile in Turin, as the result of a meticulous reinterpretation of the brand's typical stylistic features