- Abarth continues its 75th-anniversary celebrations with the reveal of its Exclusive Special Edition Merchandise Collection inspired by the Abarth 695 75° Anniversario.
- As with every Abarth vehicle, the exclusive collection encapsulates the passion, innovation, and boldness that have defined the brand for 75 remarkable years.
- Central to the special collection is the 75-piece Limited Edition Hoodie and the one-of-a-kind Abarth T-shirt in collaboration with Brembo, offered alongside many other high-quality apparel and accessories.
- The exclusive Collection is available at the Abarth Store.
Abarth continues the celebration of its 75th anniversary with the launch of a stunning special edition Merchandise Collection, inspired by the appeal and performance of the Abarth 695 75° Anniversario. The collection is designed and produced by Audes Group, a leading company in the creation and development of high-quality merchandising collections.
To commemorate this exceptional milestone, the Scorpion brand created a special selection that encapsulates the passion, innovation, and boldness that mark Abarth’s history and vehicles.
Leading the commemorative collection is a meticulously crafted limited-edition hoodie, available in an exclusive run of 75 pieces. This distinctive piece, crafted with premium materials, combines contemporary style with timeless Abarth aesthetics and is dedicated to collectors and enthusiasts seeking a piece of Abarth’s legacy.
A second item is at the heart of this collection and results from a collaboration between Brembo, the world-renowned leader in high-performance braking systems, and Abarth. Two symbols of performance engineering came together to create the one-of-a-kind Abarth + Brembo T-shirt, emphasising the synergy between the Scorpion brand’s legacy and Brembo’s expertise with bold co-branding and cutting-edge design.
The Abarth 695 75° Anniversario-inspired exclusive collection, representative of Abarth’s essence, also includes a selection of premium apparel and accessories expressing exceptional design and unparalleled craftsmanship. From now on, enthusiasts can both drive and wear the Scorpion’s heritage. The entire selection, in limited quantities, is available at the Abarth Store, where fans can secure their favourite items before they sell out.
Turin, 9th December 2024
Ends
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Contact:
VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com
TEL +44(0)7835 114390
MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com
TEL +44(0)7831 829410
JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com
TEL +44(0)7827 896480
