A new Chief Operating Officer for Mister-Auto

• Starting October 1, Jean-Michel Booh-Begue becomes the new COO of Mister-Auto
• The pure player in spare parts confirms its strong ambition and contribution to the Stellantis Dare Forward 2030 strategic plan, aiming at increasing revenues from parts and services by 50% (compared to 2021 results) and at increasing the independent channel mix to 50%.

Part of Stellantis, Mister-Auto, one of the biggest players in online sales of spare parts in Europe, has announced a change in its management.  

Jean-Michel Booh-Begue has been appointed Chief Operating Officer of Mister-Auto as of October 1, to replace Loïc Brasset, who will take new leading functions within Stellantis. With more than 20 years of experience in the automotive aftermarket in product development, sales and marketing, Jean-Michel Booh-Begue was Purchasing & Marketing Vice President at the Stellantis independent aftermarket business unit (IAM) from 2017. He contributed widely to the global growth of the Eurorepar and bproauto private labels of parts, tires and supplier ranges. Jean-Michel Booh-Begue will be putting all his experience, leadership and market experience into the development of Mister-Auto’s e-commerce business, to achieve the objectives set out in the Dare Forward 2030 strategic plan.

The pure player in spare parts has confirmed its great ambitions to further develop its value proposition to both private and professional customers. With the development of its comprehensive portfolio that now consists of 1.8 million products (compared to 1 million in 2022), Mister-Auto covers a wide and diversified automotive fleet to ensure it meets its customers’ needs. New, reinforced services for automotive professionals such as 24-hour delivery, free returns, and the announced differed payments facility as well as increased field support and a revised interface form part of its offensive to reach 20% of sales to repairers by 2024 (compared to 10% in 2022).

“I’m thrilled to announce the appointment of Jean-Michel Booh-Begue, a highly skilled professional, which shows our determination to accelerate the development of Mister-Auto for the benefit of both private and professional customers,” stated Sylvie Layec, Stellantis Senior Vice President of Global Parts & Services, Sales & Marketing and Chairwoman of Mister-Auto.

For more information, contact:

Jeroen Maas, Manager Public Relations
Telefoon:        +31 (0)653 203 986
E-mail:            jeroen.maas1@stellantis.com