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08 Oct 2019

Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand

Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand
  • Today marks 10 years since Ram Truck became a standalone brand and has steadily emerged as an industry leader
  • Ram Truck has grown sales and increased market share by developing and launching new models targeted to specific buyer needs, including: Tradesman/ST, Express, Big Horn/SLT, Rebel, Laramie, Longhorn and Limited
  • Ram Truck continues to invest substantially in its hard-working products, infusing them with great looks, refined interiors, durable engines and features that further enhance capabilities
  • Commitment to powertrain leadership with a truckload of pioneering and fuel-saving systems, including new eTorque mild-hybrid engines


October 8, 2019, Auburn Hills, Mich. - Ram Truck today is celebrating a decade of innovation as a standalone brand with a full lineup of no-compromise trucks and commercial vehicles. Since emerging as a standalone brand in October 2009, the Ram Truck brand has steadily become a leader in durability, technology, efficiency and convenience with features never before offered in a pickup truck.


"Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers," said Reid Bigland, Head of Ram Brand. "We expect Ram's momentum to continue, and we feel optimistic that we're making the right moves, at the right time, to attract buyers."


Ram Truck has quickly developed a laundry list of exclusive features including a class-exclusive and largest 12-inch Uconnect Touchscreen, reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate, to name a few.



2009 - Redefining the American Truck

In 2009, Ram Truck introduced a feature that would become a stalwart in the brand's portfolio: RamBox cargo management system.


RamBox's side bins create storage along each side of the pickup bed, space previously left untouched because of wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full-open positions that lift the lid 90 degrees perpendicular to each side.



"New Crew" of Ram Heavy-Duty Pickups

The 2010 Ram Heavy Duty trucks provided customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on Ram's leadership in the heavy-duty pickup segment. The 2010 Ram Heavy Duty trucks were available for the first time as a crew cab model - providing Ram with a formidable entry in the highest volume part of the heavy-duty pickup segment.



Ram 1500 Laramie Longhorn - Luxury Redefined

Making its debut at the State Fair of Texas for the 2011 model year, the Ram 1500 Laramie Longhorn was unveiled as the most luxurious truck ever produced by the Company. The Laramie Longhorn was designed for the owner who needs a truck for work or play but won't settle for anything but the finest quality and refinement. Ram 1500 Laramie Longhorn owners continue to be greeted by the highest-quality materials every time they climb behind the wheel.


Chassis Cab Joins the Lineup

Ram began offering a chassis cab for the 2011 model year and brought best-in-class standard horsepower and torque, brake life, standard gross vehicle weight rating, powertrain warranty and a class-exclusive manual transmission along with it.

By working with truck body suppliers, Ram Truck engineers gave the 2011 Ram Chassis Cab an upfitter-friendly design, providing customers with a less expensive, worry-free experience in their choice of work body adaptation to the vehicle.



A new Tradesman Heavy Duty joined the lineup for the 2012 model year and brought with it class-leading towing, payload and gross combined weight rating. The Tradesman, which is aimed at one of the pickup truck segment's largest traditional customer bases, continues to be a value-priced option package designed to meet the hard-working needs of small-business owners, construction jobsites and commercial fleets.

A new six-speed automatic transmission, available on the 4.7-liter and 5.7-liter HEMI® V-8 engines, and new steering wheel with cruise control buttons also debuted for 2012.


2013 - Reinventing the Segment, Again

The 2013 Ram 1500 featured new exterior design cues including an all-new grille and front fascia, improved quad projection headlamps and LED front turn signals and taillamps. Best-in-class fuel economy was achieved with the addition of the 3.6-liter Pentastar V-6 engine and TorqueFlite eight-speed automatic transmission. The 5.7-liter HEMI® V-8 was also available with the TorqueFlite eight-speed transmission for the first time. Inside, the 2013 Ram 1500's upgraded interior features included standard and premium multiview display, passive entry, Keyless Enter 'n Go, steering wheel with controls, wood accents, updated door panels, instrument panel, interior colors and premium materials.  

Also new for 2013 was the remote central locking RamBox cargo management system and tailgate combined with door locks. Rain sensing wipers, SmartBeam headlamps, power folding mirrors and power sliding rear window with defrost also joined the lineup as available options in 2013.



Ram Commercial is Formed

In 2014, Ram Truck launched a new division to focus on commercial truck development, sales and support in a growing market. Embodied by the Tradesman trim level available on all models, the Ram Commercial organization continues to offer a full line of industrial-strength trucks and vans.

The timing of Ram Commercial's launch aligned with the 2014 model year launch of the all-new Ram ProMaster van and a positive commercial demand.

Ram Commercial targets countless businesses in a variety of industries, including service and repairs, construction, transportation and shipping, large-medium-small businesses and agriculture. ProMaster has also become a popular option for the Van Life movement.



Ram 1500 Rebel - For Those Who Push Back

The 2015 Ram 1500 Rebel kicked in the door, for both the brand and segment, with the introduction of a one-of-a-kind design that brought robust off-road capability enabling the brand to reach even more consumers. The 1500 Rebel ushered in a new "cross-hair" grille design, black off-road front bumper with a durable powder-coated surface which incorporates a Billet silver skid plate, new front tow hooks and new LED fog lamps. The "RAM" stamped tailgate with blacked-out lettering also debuted on 1500 Rebel.

Off-road capability was bolstered by the introduction of Bilstein front and rear shocks with unique tuning and a new steering calibration that is matched to the Rebel's increased ride height.



Ram Rebel TRX Concept - 100-mph Off-road Pickup

Ram Truck cemented its position as America's off-road truck leader with the introduction of the 2016 Ram Rebel TRX concept at the State Fair of Texas. The rapidly beating heart of the Ram Rebel TRX concept is a powertrain juggernaut. A 6.2-liter supercharged HEMI® V-8 with 575 horsepower, the most powerful Ram 1500 the Company has ever built, lays the groundwork of expectation. As part of the Company's recently unveiled five-year plan, the Ram Rebel TRX concept has been approved for production. More information will be disclosed at a future date.



New Standard Features

For 2017, the 1500 received new standard features including remote start and security alarm. Other standard features include the Uconnect 8.4 and media hub, automatic dual-zone temperature control, anti-spin differential, premium gauge cluster, rear backup camera and Rear Park Assist.


Ram 1500 Night Edition

Ram introduced a special-edition 1500 Night package that gave truck enthusiasts straight-from-the-factory customized looks. Based on the Sport model, 1500 Night added blacked-out features, including wheels, grille and badging, to pump up the already bold visual presence of the Ram's monochromatic performance package.


Ram 1500 Hydro Blue Sport

The Ram 1500 Hydro Blue Sport also bowed in 2017 and tied the monochromatic exterior theme together with a body-colored front fascia, rear bumper, side mirrors and door handles. Forged, polished 22-inch aluminum wheels were standard on 4x2 models; polished 20-inch wheels were standard on 4x4 models.



Ram 1500 - No Compromise Truck, Leading in Durability, Technology and Efficiency

The fifth generation Ram 1500 burst onto the scene and instantly became the benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup. A host of segment disruptors came along with it including the new Uconnect 4C with a massive 12-inch touchscreen that leads the pickup world with technology featuring split-screen capability and 360-degree camera views. Active safety and security systems joined the technology onslaught with adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking.

The upgraded eTorque version of the 3.6-liter Pentastar V-6 debuted for the 2020 model year and continues to be the standard engine in most trim levels, specifically tuned for truck duty and rated at 305 horsepower and 269 lb.-ft. of torque. The brawny 5.7-liter HEMI® V-8 combines the muscle of 395 horsepower and 410 lb.-ft. of torque - in a smooth, broad power band that avoids the hesitation and peakiness of turbocharged engines - with performance-enhancing and fuel-saving technologies that include variable valve timing and cylinder deactivation.


Multifunction Tailgate - The Industry Leader in Cargo-Management and Storage Gets Even Better

Ram Truck continued to strengthen its position as the industry's cargo-management and storage leader with the addition of the multifunction tailgate. The Ram 1500 multifunction tailgate feature is unique among all pickups and offers customers cargo-access flexibility without compromise. Unlike other multi-element tailgates, the Ram multifunction tailgate is trailer-friendly and does not require that the trailer and hitch be removed before opening. With a 2,000-lb. load rating, Ram multifunction tailgate retains all of the traditional tailgate's capability. In addition to retaining the capabilities of a fully dampened, drop-down tailgate with remote release options, the Ram multifunction tailgate adds a first-of-its-kind 60-40 split, swing-away functionality.


Ram Heavy Duty - The Benchmark for Performance, Capability, Technology and Luxury

The 2019 Ram Heavy Duty is the latest in a long line of Ram Trucks that are most comfortable when at work. The most powerful, most capable pickup in the segment with a towing capacity of 35,100 lbs. and a payload capacity of 7,680 lbs., the latest iteration of Ram's Heavy Duty offering brings a never-before-seen torque rating of 1000 lb.-ft. from the Cummins I-6 Turbo Diesel engine. The new Ram Heavy Duty also sets benchmarks in ride and handling, luxury, materials, innovation and technology extending well past any competitive offerings. Giving maximum effort all day, every day with confidence, the new 2019 Ram Heavy Duty line of pickups steps forward with the full force of modern capability.



First Full-size Pickup to Earn IIHS Top Safety Pick+

The Ram 1500 is the first full-size pickup truck to be named a Top Safety Pick+, the highest rating given by the Insurance Institute for Highway Safety (IIHS).


About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
That focus leads Ram to design the industry's most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
With a full lineup of trucks,  the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment's most comfortable ride and handling, Ram is committed to product leadership.
Ram continues to outperform the competition and sets the benchmarks for:

  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup - Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road


Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.


Click here to download images and video. 




Press Contacts


For more information, please contact:

Luna Brozzi
PR Manager
FCA Middle East
+9714 445 6496




Mirna Tamimi
Senior Account Executive
Gambit Communications
+97156 1089912



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