Press Releases

PEUGEOT is optimising its iconic PEUGEOT E-208, the best-selling model in Europe in the electric B segment last year.

Alain Favey, new CEO of PEUGEOT Brand, took the opportunity of this third edition of the E-LION DAY to kick off the year 2025 by announcing his roadmap and ambitions.

Dubai, United Arab Emirates, January 30, 2025: PEUGEOT today unveiled its New 3008 and 5008 SUVs in the Middle East, launching both models at an exclusive event in Dubai, United Arab Emirates. Combining bold design, advanced technology, and versatile functionality, the New 3008 and 5008 reinforce PEUGEOT’s commitment to delivering vehicles that exemplify Allure, Emotion, and Excellence.

The brand is updating its LANDTREK pickup, thereby strengthening its international presence – notably in Africa, the Middle East and South America.

The new PEUGEOT LANDTREK boasts a muscular design, a new 200 HP 2.2-litre Multijet Diesel engine accompanied by new efficiency and safety technologies.

ALLURE: More powerful and contemporary design.
EMOTION: Exceptional on-board experience.
EXCELLENCE: A new 2.2-litre Multijet Diesel engine with 200 HP combined with permanent 4-wheel drive transmission.

Rüsselsheim am Main, 08/11/2024. The new PEUGEOT E-5008 was honoured with this year’s “Golden Steering Wheel” award from Axel Springer Verlag. The family car model impressed readers of AUTO BILD and BILD am SONNTAG magazines as well as an expert jury. All winners will be announced in issues 46/2024 of ‘AUTO BILD’ and 45/2024 of ‘BILD am SONNTAG’.

"THE LIONS ARE COMING" is PEUGEOT's tagline for the 2024 Paris Motor Show.

PEUGEOT completes its EV line-up, with a fully electric version of the PEUGEOT 408, following the launch of the plug-in hybrid version in 2022.

• PEUGEOT showcases upgraded 208 and 2008 models in the United Arab Emirates (UAE), featuring refined design and advanced features
• The PEUGEOT 2008 showcases enhanced elegance and innovation with distinctive aesthetics, cutting-edge technology, and safety features, available in a vibrant range of colours.

Since 2023, PEUGEOT has decided to place EDUCATION at the heart of its responsibility strategy and focus its contribution on concrete educational actions that impact the environment.

PEUGEOT, a major player in technological innovation, electrifies VivaTech with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.

ALLURE: The French public can discover the INCEPTION concept car for the first time.

EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.

EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.

The new PEUGEOT E-5008 sets a new benchmark by becoming the only all-electric SUV to offer an exceptional living space for 7 passengers and up to 660 km electric range. Benefiting from the STLA Medium platform and a battery made in France, the E-5008 meets the needs of customers looking for a large SUV with an assertive design, welcoming interior and efficient electric performance. PEUGEOT also offers total peace of mind to its customers by providing the PEUGEOT E-5008 with 8 years/160,000km coverage through its ALLURE CARE program.

PEUGEOT has once again been presented with the Red Dot Award for outstanding design: the new PEUGEOT E-3008 impressed the international expert panel of 39 judges in the “Product Design” category with its dynamic fastback silhouette, new modernised front end and extensive features.

Today, a brief teaser video showcasing the interior of the all-new PEUGEOT E-5008 has been released. Our newest class above large electric SUV gives a sneek peak of what awaits us soon.

PEUGEOT: 1 124 268 registrations in 2023, +6% increase versus 2022

​​​​​​​PEUGEOT is enthusiastically and determinedly committed to a radical transformation to become the leading brand in the European electric market by 2025. PEUGEOT offers the widest EV line-up of any European mainstream brand and aims to convince its customers to participate in this evolution by multiplying initiatives to make zero-emission mobility accessible, simple and serene.

PEUGEOT has announced the arrival of its all-new 408 in the GCC. With the new 408, PEUGEOT demonstrates the creativity of its teams by offering a new fastback silhouette.

Fifteen all-new PEUGEOT 408 “Alawel” first limited edition vehicles were sold in less than 90 minutes in the United Arab Emirates this week as part of an exclusive online launch ahead of the arrival of the All-new 408 in the Middle East.

More than 10 years ago, with the first generation of the PEUGEOT 208, PEUGEOT dared to revolutionise one of the elements that has evolved least in the history of the car: the driving position.

PEUGEOT Middle East, part of the Stellantis Group, today announced that it will supply DHL Middle East with the region’s first fully electric fleet of Light Commercial Vehicles (LCVs).