Press Releases

DS Automobiles has a remarkable heritage driven by the DS introduced in 1955. This iconic model embodies much more than a car.

A true revolution in the automotive industry driven by its bold design and avant-garde technology, it quickly established itself as a global symbol of French elegance and expertise and a legend through its charisma that goes far beyond the sphere of cars.

Whether as a work of art, movie star or presidential vehicle, the legacy of the DS is now rooted in the Brand’s timeless DNA, which inspires it to come up with cars embodying the French art of travel.

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The AUTOBEST Jury awards SMARTBEST 2025 to DS Automobiles, the first manufacturer in the world to offer ChatGPT as standard on all its models with DS IRIS SYSTEM.

SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance. SM TRIBUTE is a unique work created by DS DESIGN STUDIO PARIS to celebrate ten years of art and elegance.

DS Automobiles is continuing to roll out its new PALLAS and ÉTOILE specifications, announced in the spring.

Following DS 4, the DS 3 and DS 7 ranges now consist of the new PALLAS and ÉTOILE trims.

Above the iconic PALLAS, the ÉTOILE name now tops each model’s range.

This new structure simplifies the product discovery journey, resulting in a better customer experience.

2024 is the year the energy transition accelerates for DS Automobiles. Ahead of the launch of innovative 100% electric models, the Brand is unveiling new electrified options for DS 3 and DS 4.

After Jean-Eric Vergne’s pole position and podium the day before, DS Automobiles and PENSKE AUTOSPORT racked up yet more important points in Saturday’s race

• Jean-Eric Vergne put together an authoritative race after setting pole position, leading the way at the start before defending to ensure a strong second place at the finish
• Stoffel Vandoorne was held back by traffic in qualifying and then fought in the middle of the pack on a track where overtaking is never easy. He finished 14^th.
• Next up on Saturday is the second race in the first double header of this season’s ABB FIA Formula E World Championship

After a satisfying race in Mexico, DS Automobiles and its partner PENSKE AUTOSPOR Taregetting ready to lineup the two DSE-TENSEFE23carsonthegrid for the Diriyah E-Prix from January 26-27

• DS Automobiles and its partner PENSKE AUTOSPORT will line up on the grid this Saturday for the first race of Season 10 of the ABB FIA Formula E World Championship
• Once more, Jean-Eric Vergne and Stoffel Vandoorne will form the DS PENSKE driver line-up with more titles between them than any other team in Formula E
• The DS E-TENSE FE23 is an ace up the sleeve of the French team: embodying the electric technology know-how of DS Automobiles

• DS Automobiles and PENSKE AUTOSPORT seal a three-year partnership with Syensqo in the ABB FIA Formula E World Championship
• Syensqo, a key player in the field of green mobility, is a benchmark in the specialised chemicals industry
• The DS E-TENSE FE23 will feature the logo of the company that’s an expert in future materials manufacturing from the first race of Season 10, which gets underway on Saturday in Mexico