Dodge Ignites the Final Rev: Experience the Dodge HEMI® V8 Engines in the Middle East One Last Time

Dubai, United Arab Emirates, 23 February 2024 – Dodge, the icon of power and performance, has signaled for a final celebration of the V8 HEMI®, allowing for true automotive enthusiasts to experience the legendary engines in the Challenger and Charger models in the Middle East, while they still can. Embracing this bold legacy, the V8 HEMI® promises to bid an unforgettable farewell to the roaring era of the engine.

Now 70 years young, the V8 HEMI® will leave behind a powerful mark, as Dodge draws a final farewell to the engine that has been so well known and loved for its raw power and unapologetic roar.

Bold and Loud: Unmistakable Visuals on Digital, Social and OOH across the region
Look out for the visual spectacles unleashed across the skyline with larger-than-life billboards showcasing the iconic V8 engines. These billboards, designed to capture the very essence of the V8, will serve as a testament to its unparalleled legacy. Social media platforms will come alive with interactive and eye-catching posts, capturing moments, igniting conversations and celebrating the remarkable journey of the V8 engine with #MyHemiStory.

#MyHemiStory
Showcase your passionate journey with the #MyHemiStory Challenge and share the stories that revolve around the beloved HEMI engines. Craft a 30-45 second selfie-video that encapsulates your HEMI escapades - whether it's reliving your first encounter with the HEMI, reminiscing about unforgettable moments, or celebrating the bonds formed around this iconic engine. Simply grab your smartphone, record your masterpiece, and share it on Instagram. Don't forget to tag @DodgeMiddleEast and use the hashtag #MyHemiStory to stand a chance to have your story featured on Dodge Middle East's Instagram stories and immortalised on the website. Plus, by joining this celebration, you'll connect with fellow HEMI enthusiasts from around the globe and be part of the HEMI community's epic journey.

Stuart Laurie, Head of Chrysler, Dodge & Ram Trucks at Stellantis Middle East said: "The Last Call campaign is not just a goodbye; it's a celebration of the remarkable journey we've had with the V8 engine. Dodge has always been about pushing boundaries, and this decision to retire the legendary HEMI marks a new chapter in our pursuit of innovation and sustainability."

The Last Call campaign is set to ignite passion and nostalgia, inviting everyone to bid farewell to the V8 engine in style. Follow the hashtag #MyHemiStory for updates and to be a part of the journey as Dodge shifts gears into a new era of automotive excellence.

Visit the official website to book a test drive for the Charger Hellcat Widebody and Charger R/T, or check out any of the available V8 models for the Charger or Challenger Hellcat Widebody, Charger or Challenger Hellcat Redeye Widebody, Charger or Challenger R/T.

-ENDS-

About Stellantis
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and the Challenger widebody Hellcat Redeye. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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Tales & Heads
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