10 Dec 2019
Italian Performance Brand Abarth Becomes Official Vehicle Partner of Dubai Autodrome
- High-performance Italian Brand Abarth to be official vehicle partner of Dubai's first fully integrated motorsports complex.
- First time that Abarth is an official vehicle partner with an autodrome
National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has signed an agreement with Dubai Autodrome, Dubai's first fully integrated multipurpose motorsports and entertainment complex, for the high-performance Italian Brand Abarth to be the circuit's 'Official Vehicle Partner' for 2020.
Transforming the ordinary into something extraordinary to offer the best products in the small sports car segment; this is the mission of Abarth - the brand with the Scorpion badge - which has always been the byword for performance and iconic Italian style. National Auto has been the dealership for Abarth in Dubai and the Northern Emirates since 2018, and is fully equipped to supply their customers in the UAE with the limited editions, bespoke packages, spare parts and accessories to provide the ultimate Abarth experience.
Commenting on the agreement, Mark Jenkins, CEO of National Auto, said: "This partnership comes at a pivotal time for Dubai, when at least 25 million visitors are expected to descend upon the emirate for Expo 2020, many of whom will visit the Dubai Autodrome to experience the thrills and excitement of the circuit's many adrenaline-fuelled activities. As a high-performance brand with a motorsport heritage stretching back 70 years, Abarth is the perfect vehicle partner for Dubai Autodrome, and the circuit represents the ideal platform to increase Abarth's exposure to automotive enthusiasts from across the world."
It was in 1949 that Carlo Abarth, after a career racing motorcycles and cars, founded Abarth & C with Guido Scagliarini. The first vehicle produced was the 204 A, based on the Fiat 1100. It immediately won the 1100 Sport Championship as well as Formula 2. Alongside racing, the company started to produce tuning kits that improved the performance, power and speed of standard vehicles.
Over the course of the next two decades, Carlo Abarth's performance modified cars achieved success in every competition and set many records, and the Abarth brand became synonymous with sport, tuning and performance.
Abarth's union with Fiat came in 1971, with Fiat's acquisition of Abarth & C S.p.A. Under Fiat ownership, Abarth became the Fiat Group's racing department, and went on to produce some of history's most legendary racing machines, including the Fiat 124 Abarth Rally and 131 Abarth, and the Lancia Beta Montecarlo Turbo Group 5 racing car and the Lancia Rally 037 Group B rally car.
Abarth 595 Competizione
Today, the Abarth brand still maintains its unique performance DNA, and is renowned for great driving pleasure and sporty appeal. A shining example, the Abarth 595 Competizione pushes performance to the limit with aggressive styling and race-inspired touches, plus a turbocharged 1.4-litre engine that is eager to roar into life. The 180hp it generates propels this hottest of hot hatchbacks from zero to 100km/h in just 6.9 seconds. The iconic sound of its Record Monza Exhaust has evolved to be even more unique and unmistakable.
On the interior, design and quality are at the forefront, with high-end luxury materials such as carbon fibre and Alcantara, and standard features including a stylish flat-bottomed steering wheel, Skydome sunroof, race-inspired digital instrument cluster and Uconnect® 7-inch / 177.8 mm infotainment system.
Completed in 2004, the Dubai Autodrome was the UAE's first fully-integrated multipurpose motorsport and entertainment facility, featuring an FIA sanctioned 5.39km circuit with six different configurations, a race school, indoor and outdoor karting tracks, the Grandstand Retail Plaza, the Motorsport Business Park, a VIP Paddock Hospitality area and entertainment facilities ideal for events and corporate entertainment.
Located 25 minutes from central Dubai, the Dubai Autodrome is a safe and controlled motoring environment that can accommodate large crowds, whether as a local social destination or as a tourist attraction for overseas visitors.