Press Releases

On its 75th anniversary, Abarth gives a special gift to its community and reveals three unedited pictures of the New Abarth 600e Scorpionissima: the most powerful Abarth ever, equipped with 240 HP, Mechanical Limited Slip Differential, and racing contents.

Readers of the prestigious German magazine “Auto Motor und Sport” have awarded the title of "Best Car 2024" in the Mini Cars category to the most famous duo of the Scorpion brand.

Abarth and Stellantis Motorsport join forces to create a future of fun for the Brand’s enthusiasts.
Born out of their racing experiences and DNAs, the new platform will touch every single one of the car’s technological details to fully enhance performance.

Abarth: The Pocket Rocket Takes Centre Stage” campaign to promote compact Italian automotive performance brand scoops gold award
Fully organic, grassroots campaign achieves huge results

• “Abarth: The Pocket Rocket Takes Centre Stage” campaign to promote compact Italian automotive performance brand scoops two golds and one silver award at Middle East Public Relations Association award ceremony
• Fully organic, grassroots campaign achieved huge results on limited budget

Campaign invited fans to ‘Play with Abarth’ on the Dubai Autodrome’s racetrack in exchange for toy donations.

Campaign invites fans to ‘Play with Abarth’ on the Dubai Autodrome’s racetrack in exchange for toy donations.

Produced in just 1390 units, the new Abarth “Collectors’ Edition” sets the new benchmark: improved acceleration and handling makes it the fastest in the line-up.

The high-performance Italian Brand Abarth renews agreement with Dubai’s first fully-integrated motorsports complex, Dubai Autodrome, for the year of 2021