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31 Aug 2021

For the 30th edition of the AUTO Tour, which takes place from August 30 to September 4, 2021, PEUGEOT is supporting the number 45 crew of François Allain and Nicolas Guenneteau entering the restored PEUGEOT 204 coupe in the Vintage Mecanic show. This coupé is the only PEUGEOT brand car to be entered in this edition. On this occasion Amandine Petit, Miss France 2021 came to encourage our team of enthusiasts.

17 Jun 2021

The PEUGEOT 106 will be celebrating its 30th anniversary in September 2021 and will become a youngtimer eligible as a collector car.

15 Oct 2020

For PEUGEOT’s 210th anniversary, the Aventure PEUGEOT association has set up a new activity: restoring and selling vintage vehicles. The vehicles will be restored in the workshops at the Musée de l’Aventure Peugeot in Sochaux and will receive a certificate of authenticity at the end of the restoration before being put on sale.

08 Sep 2020

On 26 September 2020, PEUGEOT will be celebrating 210 years of boldness, passion and innovation. A specific global campaign through its Twitter, Instagram, Facebook networks will be launched on October 1st and will run until the end of the month. You will have access to 13 short 30-second films that recount some of the best moments of PEUGEOT’s history, the oldest automotive brand in the world still in business. PEUGEOT is a brand shaped by creative people, engineers, designers, who for more than two centuries have been shaking up the rules to rethink the standards of mobility. It is thanks to this partnership of men and women that PEUGEOT has never stopped reinventing itself as a brand and has strengthened itself over the years to face the future with confidence.

31 Aug 2020

On 26th September 2020 PEUGEOT will kick off the celebrations of 210 years of boldness, passion and innovation. On 26th September 1810, the PEUGEOT Frères Aînés company was officially founded by a contribution in cash deed recorded in a register that you can still find in the Terre-Blanche Archives (Doubs). For more than two centuries, the PEUGEOT family has been present for the fashion revolution in the 19th century - with the steel-wire in the crinoline skirts - and then the mobility revolution, with bicycles and cars. It is a brand shaped by creatives, engineers, designers, who for more than two centuries have been shaking up the norms to revamp the standards of mobility. It is through this alliance of men and women that PEUGEOT has never stopped reinventing itself as a brand and has become ever stronger over the years to face the future with serenity. On the occasion of the celebrations for the 210th anniversary of the brand, admission to the Musée de l'Aventure PEUGEOT in Sochaux will be offered at €1 for all visitors, from 1st September to 31st October.

24 Aug 2020

On 26th September 2020 PEUGEOT will kick off the celebrations of 210 years of boldness, passion and innovation. On 26th September 1810, the PEUGEOT Frères Aînés company was officially founded by a contribution in cash deed recorded in a register that you can still find in the Terre-Blanche Archives (Doubs). For more than two centuries, the PEUGEOT family has been present for the fashion revolution in the 19th century - with the steel-wire in the crinoline skirts - and then the mobility revolution, with bicycles and cars. It is a brand shaped by creatives, engineers, designers, who for more than two centuries have been shaking up the norms to revamp the standards of mobility. It is through this alliance of men and women that PEUGEOT has never stopped reinventing itself as a brand and has become ever stronger over the years to face the future with serenity. A logo dedicated to the 210th anniversary of the Lion Brand was created for this celebration. From 24th August to the end of the year, the celebration will be marked by several key campaigns and events: An international promotional campaign with historic offers from August 24th, An editorial plan dedicated to social networks in September and October, Two digital events on September 24th and 26th, Admission is set at 1€ for all visitors to the Musée de l’Aventure PEUGEOT in Sochaux from 1st September to 31st October, PEUGEOT Lifestyle products specifically dedicated to Lion fans, marketed at the end of September.

21 Jul 2020

Electric propulsion was used by a few manufacturers in the early days of the car, but was quickly abandoned in favour of oil. PEUGEOT was studying it as early as 1902 to power delivery vehicles. A few models were produced, but the project was left by the wayside. PEUGEOT always remained on standby...

31 Mar 2020

With the new PEUGEOT 208 being chosen as "Car Of The Year 2020" on 2 March in Geneva, the PEUGEOT brand will have been distinguished for the sixth time by the most coveted automotive prize in Europe. A prestigious trophy, awarded each year by an independent jury of sixty European journalists, all automotive specialists. The PEUGEOT 208 is the Lion's first urban compact car designated Car Of The Year. Five other emblematic PEUGEOTs from different segments have also won this highly coveted prize. The top-of-the-range PEUGEOT 504 sedan (1969). The PEUGEOT 405 (1988) general-purpose high-end sedan. The compact family cars PEUGEOT 307 (2002) and PEUGEOT 308 (2014). The SUV PEUGEOT 3008 (2017) is the first "Sport Utility Vehicle" to win an award since the creation of the trophy in 1964. The PEUGEOT brand's record of achievements reflects the predominant role played by the design, technical bias, design, technologies and performance of its vehicles over the last fifty years of automotive history.

30 Jan 2020

The 45th edition of the Rétromobile show will be held from February 5 to 9, 2020 at Paris Porte de Versailles. To support the energy transition, the PEUGEOT brand puts the spotlight on the PEUGEOT Citroën DS Adventure stand for PEUGEOT electric vehicles marketed from 1941 until the new PEUGEOT e-208 recently launched. The 130,000 visitors expected will be able to admire for five days: the VLV (Light City Vehicle), the PEUGEOT 106 Electric, the first 100% electric EX1 Concept Car and the latest PEUGEOT e-208 of the lion brand. The PEUGEOT 404 which will celebrate its 60 th anniversary will also be present on the stand.

24 Apr 2019

For the fourth year in a row, PEUGEOT will take part in the annual Tour Auto, entering two historic vehicles for the 28th edition that are equally mythical and popular: the PEUGEOT 204 coupé and the PEUGEOT 504 coupé, the latter of which celebrates its 50th birthday this year. From 29 April to 4 May 2019, the PEUGEOT Legend racing team will exhibit the brand's colours in the Regularity category. The two PEUGEOT vehicles, numbered 96 and 97 respectively, will cover 2,500 km as they cross France from Paris to Deauville. This event will provide an opportunity for the public, who will be present in large numbers along the small French roads to see a preview of two new PEUGEOT 508 SW cars. Four other press and assistance vehicles will be accompanying the racing vehicles.

16 Apr 2018

Competing for the third year running in the Tour Auto, PEUGEOT is entering a PEUGEOT 504 Saloon and a PEUGEOT 504 Coupé in the 27th edition of this race. This year these two legendary and popular historic vehicles celebrate their fiftieth anniversary. From 23 to 28 April 2018, Team PEUGEOT 2018’s four drivers and navigators are set to defend the brand’s colours in the “Regularity Category”. The two PEUGEOTs, sporting the numbers 66 and 67, will cross France from Paris to Nice, covering some 2,200 km alongside six PEUGEOT assistance and press cars. Jean-Pierre NICOLAS, brand ambassador for this year’s race, will accompany the team for the duration of the Tour.

01 Feb 2018

It is with great sadness that the PEUGEOT brand learns the death of Mr. Gérard Welter.

13 Apr 2015

The PEUGEOT 604, 403 and 402 are celebrating their anniversaries: 40, 60 and 80 years respectively. For the 2 series models, the PEUGEOT 204, launched in April 1965, celebrates its 50 years on the eve of the launch of the new PEUGEOT 208, which will take place in June. The Musée de l’Aventure PEUGEOT located at Sochaux is recognising all of these anniversaries with an exhibition running until 15 June 2015 showing the different models together with many contemporary images.

21 Nov 2008

Today, PEUGEOT vehicles are distributed in more than 150 countries and are universally recognised by their Lion emblem.

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