Press Releases

PEUGEOT is optimising its iconic PEUGEOT E-208, the best-selling model in Europe in the electric B segment last year. Already awarded and recognised for its exceptional efficiency, the PEUGEOT E-208 now offers the best range in its segment, and introduces further benefits such as an integrated Trip Planner, and Vehicle to Load (V2L) capability allowing easy charging for small electrical devices.

PEUGEOT has been announced as the Official Partner of the Cesar Academy for the 50th Ceremony, which will take place at the Olympia on 28^th February, 2025. This event celebrates the excellence of French cinema. As part of this partnership, PEUGEOT will provide 30 vehicles to ensure the transportation of a wide array of talent at the Cesar Ceremony. This collaboration illustrates PEUGEOT's commitment to visual arts and its support for the talents shaping the film industry.

Alain Favey, new CEO of PEUGEOT Brand, took the opportunity of this third edition of the E-LION DAY to kick off the year 2025 by announcing his roadmap and ambitions.

“In addition to the beautiful products already present in our markets, it’s by focusing on our customers and strengthening our partnerships that we will build a bright, successful and sustainable future for PEUGEOT. In 2025, we are definitely in performance mode!’.

With the widest EV line-up of any mainstream brand, PEUGEOT reaffirms its ambition to lead the EV mainstream European market. And with its multi-energy platforms, PEUGEOT offers a solution for all customers needs, from hybrid to EV and compact car to SUV and LCV.

PEUGEOT SALES RESULTS 2024

Alain FAVEY has been appointed Chief Executive Officer of Peugeot reporting to Jean-Philippe Imparato, Enlarged Europe Chief Operating Officer, Stellantis.

PEUGEOT is proud to announce that its 100% electric PEUGEOT E-208 and PEUGEOT E-308 are ranked first and second respectively out of 84 models in the 2024 Ecotest by ADAC, the German automobile association, the largest in Europe. This independent benchmark study assesses vehicles efficiency in real-world driving conditions. These exceptional results demonstrate PEUGEOT's ability to achieve its goal: to be the EV leader of mainstream manufacturers in Europe.

• ALLURE: ADAC praises the efficiency of PEUGEOT vehicles.
• EMOTION: PEUGEOT offers the best to its customers in their transition to electric vehicles.
• EXCELLENCE: PEUGEOT E-208 and E-308 named the most efficient cars in Europe.

With over 100,000 orders since its launch, the commercial success of the new PEUGEOT E-3008 is confirmed, particularly in the 100% electric version which accounts for 22% of sales. In 2025, the E-3008 Dual Motor AWD version will complete the current Electric range, which already includes a 210 hp version with a 73 kWh battery (529 km WLTP combined cycle range) and a 230 hp Long Range version with its 96,9 kWh battery (701 km WLTP combined cycle range), offering the best electric range of any SUV.

With a more comprehensive product range than ever, featuring hybrid, plug-in hybrid, and electric powertrains renowned for their efficiency and meeting the needs of the widest audience, the PEUGEOT E-3008 is ready to continue its career and amplify its success in Europe and worldwide.

• ALLURE of a fastback SUV with a reinvented and efficient design.
• EMOTION produced by the next-gen PEUGEOT Panoramic i-Cockpit® which takes driving pleasure to a whole new level.
• EXCELLENT 100% electric range (up to 701 km) and performance, thanks to the new STLA Medium platform from Stellantis.

After a year 'without', the Brussels Motor Show returns to Brussels Expo from January 10 to 19 for its 101st edition. PEUGEOT roars with pleasure at the prospect of being present with its entire electric range, the widest of any European generalist carmaker, and with no less than two Belgian premieres: the all-new PEUGEOT E-408 and the PEUGEOT E-3008 Long Range, which offers the best range of any SUV

The brand is updating its LANDTREK pickup, thereby strengthening its international presence – notably in Africa, the Middle East and South America.

The new PEUGEOT LANDTREK boasts a muscular design, a new 200 HP 2.2-litre Multijet Diesel engine accompanied by new efficiency and safety technologies.

ALLURE: More powerful and contemporary design.

EMOTION: Exceptional on-board experience.

EXCELLENCE: A new 2.2-litre Multijet Diesel engine with 200 HP combined with permanent 4-wheel drive transmission.

Rüsselsheim am Main, 08/11/2024. The new PEUGEOT E-5008 was honoured with this year’s “Golden Steering Wheel” award from Axel Springer Verlag. The family car model impressed readers of AUTO BILD and BILD am SONNTAG magazines as well as an expert jury. All winners will be announced in issues 46/2024 of ‘AUTO BILD’ and 45/2024 of ‘BILD am SONNTAG’.

With the new Style series, PEUGEOT is making four of its flagship models even more accessible. Available in electric, hybrid, and combustion engine versions, the PEUGEOT 208, 2008, 308, and 308 SW Style is well equipped and offers all the driving pleasure of PEUGEOT.

ALLURE: Elegant design and full equipment.

EMOTION: PEUGEOT driving pleasure accessible to the greatest number.

EXCELLENCE: The Style series is available on four PEUGEOT best-sellers.

• On the back of its strong fourth place finish in Fuji, Team Peugeot TotalEnergies aims to end the season on a high at the 8 Hours of Bahrain

• Having completed two races and several test sessions in Sakhir, Team Peugeot TotalEnergies is very familiar with the Bahrain International Circuit (5.412km)

• Immediately after the 8 Hours of Bahrain, Théo Pourchaire and Clément Novalak will experience driving the PEUGEOT 9X8 for the first time during the Rookie Test

• Since 2015, a Rookie Test has been organized the day after the final round of the FIA World Endurance Championship.
• The two French drivers will discover Team Peugeot TotalEnergies and the 2024 PEUGEOT 9X8 Hypercar on the Bahrain International Circuit.
• Former Formula 2 drivers, Théo Pourchaire (21 years old) and Clément Novalak (23 years old), have also showcased their potential in other series.

PEUGEOT, in partnership with the UK-based charity Born Free, launches ‘Powered by Lions’, a new digital campaign, at the 2024 Paris Motor Show. ‘Powered by Lions’ exists to remind the world that the lion population is in danger, so we need to act now to preserve it. All funds raised during this campaign will be donated Born Free. Additionally, PEUGEOT is investing in a solidarity advertising campaign to support Born Free, with 60% of its budget being donated to the charity.

"THE LIONS ARE COMING" is PEUGEOT's tagline for the 2024 Paris Motor Show.

"Today, PEUGEOT is an electric brand; we are ready

Our All-Electric Strategy reflects Peugeot's fundamental desire to contribute to preserving our planet for future generations. We are not doing this just because regulations require it. It is a deep commitment, both ethical and societal, to which I attach great importance.

The Paris Motor Show is a fantastic opportunity for us to demonstrate this commitment."

Linda Jackson, CEO PEUGEOT

On its stand PEUGEOT is exhibiting:

• Its entire electric car range, the most comprehensive of any European mainstream manufacturer
• The all-new PEUGEOT E-408, unveiled in a World Premiere, completing a range of 12 100% electric vehicles (including 9 passenger vehicles and 3 commercial vehicles)
• The Long Range versions of the PEUGEOT E-3008 Fastback SUV and E-5008 7-seater SUV boasting best electric range performance in the market with 700 km and 668 km respectively.
• Two major tech innovations: the PEUGEOT INCEPTION Concept, and the revolutionary Hypersquare steering wheel paired with an unprecedented simulator for visitors to try.
• The PEUGEOT 9X8 Hybrid Hypercar for the 2024 World Endurance Championship.

Starting today, PEUGEOT is opening orders for the PEUGEOT E-3008 and E-5008 Long Range, which, thanks to its "Made in France" battery, offers a range of 700 and 668 km respectively (WLTP combined cycle). These new versions combine the best electric performance in the segment, with exceptional driving pleasure. This range allows the PEUGEOT E-3008 to make a Paris-Nice trip with just two stops, compared to at least three for its competitors, making it a true Electric offering for long distance.

ALLURE: Complete the electric range to meet all needs.

EMOTION: Ensure driving pleasure and peace of mind.

EXCELLENCE: Offer the best range of any SUV.

PEUGEOT completes its EV line-up, with a fully electric version of the PEUGEOT 408, following the launch of the plug-in hybrid version in 2022. The new PEUGEOT E-408 combines the unexpected allure of a fastback silhouette with zero emission efficiency, the thrill of a powerful 157 kW/210 hp motor, and the pleasure of the PEUGEOT electric driving experience, with up to 453 km range. When it comes to recharging, the process is made simple with the integrated trip planner. PEUGEOT also offers total peace of mind to its customers by providing the PEUGEOT E-408 with 8 years/160,000 km warranty through its ALLURE CARE programme.

ALLURE: With its fastback silhouette and 100% electric powertrain, the PEUGEOT E-408 is an entirely unique offering in the market.

EMOTION: The pleasure of 100% electric driving is amplified with the PEUGEOT i-Cockpit® and its embedded trip planner

EXCELLENCE: The PEUGEOT E-408 completes PEUGEOT’s EV line-up, the widest of any mainstream manufacturer in the European electric market with 12 electric passenger cars and LCVs.

• "THE LIONS ARE COMING", PEUGEOT's tagline for the 2024 Paris Motor Show.
• On its stand PEUGEOT will be exhibiting:
• Its entire electric range, the most comprehensive and the widest of any European brand
• The all-new PEUGEOT E-408, unveiled in a World Premiere, completing a range of 12 100% electric vehicles (including 9 passenger vehicles and 3 LCV)
• The Long Range versions of the PEUGEOT E-3008 and E-5008 SUV, offering 700 KM and 668 KM respectively, the best electric range in the SUV market
• Two major tech innovations enhancing emotion and driving pleasure: the PEUGEOT INCEPTION Concept, as well as the revolutionary Hypersquare and the next generation of i-Cockpit®. An unprecedented driving simulator will be available for visitors
• The PEUGEOT 9X8 Hybrid Hypercar will also be exhibited on the stand

PEUGEOT is set to announce:

• Its brand new advertising campaign for its 100% electric range
• Its "Powered by Lions " campaign with its partner Born Free

PEUGEOT continues its partnership with Paris Fashion Week for the Spring/Summer 2025 Women's Fashion Edition, which will take place from 23^rd September to 1st October, 2024. This iconic event celebrates FRENCH EXCELLENCE. This collaboration highlights the values shared by PEUGEOT and the fashion world: ALLURE, EMOTION, and EXCELLENCE. On this occasion, PEUGEOT also announces its collaboration with the house of Coperni, further strengthening its commitment to talented fashion designers and stylistic innovations.

• At the largest European trade fair dedicated to commercial and industrial vehicles, PEUGEOT introduces "PEUGEOT CustomFit" the new conversion and customisation program that ensures the highest standards of quality and safety.

• As an example of the PEUGEOT CustomFit program, PEUGEOT presents an E-Expert Fridge with EPTO, designed for transporting fresh products at temperatures between 2°C and 8°C.

• The new PEUGEOT Boxer large van, includes innovations, such as the the AT8 automatic transmission.

• A new focus on hydrogen fuel cell (FCEV) technology, which will expand the PEUGEOT powertrain offerings already providing the best of ICE and BEV propulsion.