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16 Jun 2017

World Premiere: Yuri Schuurkes Buys Opel Astra with YouTube Views

World Premiere: Yuri Schuurkes Buys Opel Astra with YouTube Views
  • Pay by View: Innovative campaign launched in April delivers spectacular result
  • Car of choice: Brand-new Opel Astra Online Edition valued at €23,070

Rüsselsheim/Breda. An absolute world first has been achieved at Opel dealer Van Mossel OPC in Veghel (Netherlands) with the purchase (and delivery) of the world's first car by means of YouTube views. Yuri Schuurkes' sensational video attracted more than a million views, enabling him to ‘buy’ a brand-new Opel Astra five-door Online Edition valued at €23,070.

Opel launched the unique ‘Pay by View’ campaign in April. Everyone who shoots a video of his or her test drive in one of the Opel Online Editions between April 24 and June 30, 2017 and posts it on YouTube can buy a brand-new Opel, if the video generates enough views. Never before has such a campaign been initiated by a manufacturer regardless of the industry.

Participant Yuri Schuurkes' YouTube video attracted more than one million views, which means he easily surpassed the minimum number of 922,800 views for a new Opel Astra five-door Online Edition. Schuurkes was handed the keys to his new car today, making him the first person to obtain one of the six selected products that can be purchased with views. Currently, participants still have the opportunity to purchase the following items with YouTube views: an Opel KARL ROCKS Online Edition (589,900 views), an Opel Corsa 3-door Online Edition (739,600 views), a little ADAM kids’ car (5,160 views), an Opel roof box (24,200 views) and an iPad holder (3,000 views).

The campaign runs until June 30, 2017 or until all products have been sold. The entire campaign, participation terms & conditions and a selection of the videos submitted, including the one by Yuri Schuurkes, can be found on the Pay by View campaign website.

Contact

Jeroen Maas
Manager Public Relations
Tel.: +31(0)76-5448125
jeroen.maas@opel.com

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