Augmented Reality at the IAA: X-Ray Vision at Opel World Premieres

• New insights: show visitors can take virtual look under Opel stars‘ bodywork
• World premieres: Corsa-e and Grandland X Hybrid4 at IAA in Frankfurt

Rüsselsheim.  Opel goes electric! The brand with the lightning flash logo shows its ambition at the 68th International Motor Show in Frankfurt (public days September 12 - 22) where the new Opel Corsa-e and Grandland X Hybrid4 (preliminary WLTP¹ fuel consumption - weighted, combined 1.4-1.3 l/100 km, CO₂ emissions 32-29 g/km; NEDC²: 1.5 l/100 km, 35-34 g/km CO₂) make their world premiere. Opel offers a virtual glimpse under their bodywork with Augmented Reality. Special tablets allow visitors to the “OPELHAUS 120“ (Hall 11.0) to take an x-ray look at the normally hidden technological highlights of the Corsa‑e and Grandland X Hybrid4. The automaker thus makes electric mobility easier for everyone to experience and understand.

Unique virtual experience: X-ray vision for everyone

Under their bodywork, the new Opel Corsa-e and Grandland X Hybrid4 feature ground-breaking electric technology. But where exactly are the batteries and electric motors located? How does the AWD technology in the Grandland X Hybrid4 work? How do charging and energy flow work? Visitors to the Opel stand can learn all about this with the help of tablets that feature special Augmented Reality technology. You simply stand in front of the Corsa‑e or the Grandland X Hybrid4 and hold the tablet with the camera facing the vehicle. And just like that, you are no longer looking at the exterior bodywork of the car, but rather at what is underneath it. The bodywork becomes transparent, providing a virtual view of the location of the drivetrain and batteries in the front and rear of the car.

And that’s not all: by touching virtual buttons on the monitor, pop-ups with the most important technological information appear. Another tap activates an animation showing the energy flow between the individual parts of the electric drivetrain. With the Augmented Reality tablets for the Corsa-e and Grandland X Hybrid4, Opel enables motor show visitors to experience electric mobility in a uniquely up-close and personal way.

^[1] Fuel consumption and CO2-emission data given are preliminary and have been determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). EG type approval and Certificate of Conformity are not yet available. The preliminary values might differ from official final type approval data.

^[2] Fuel consumption and CO2-emission data given are preliminary and have been determined according to WLTP test procedure methodology, and the relevant values are translated back into NEDC to allow the comparability with other vehicles, according to regulations R (EC) No. 715/2007, R (EU) No. 2017/1153 and R (EU) No. 2017/1151. EG type approval and Certificate of Conformity are not yet available. The preliminary values might differ from official final type approval data.

Further information about official fuel consumption, official specific CO2 emissions and consumption of electric energy can be found in the “guideline about fuel consumption, CO2 Emissions and electric energy consumption of new passenger cars” ('Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen') in German language, which is available free of charge at any point of sales and at DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Straße 1, D-73760 Ostfildern. 

Contact

Martin Golka
Group Manager International Product Communications
Tel.: +49 6142/7-55 215
Mobile: +49 151 17 47 39 54
martin.golka@opel.com  

Colin Yong
Manager International Product Communications
Tel.: +49 6142/7-69 576
Mobile: +49 151 17 47 3965
colin.yong@opel.com