Press Releases

Presented on April 20^th, 1955 at the Turin Motor Show, the Giulietta Berlina marked Alfa Romeo’s definitive transition from custom to industrial production, bringing style and sporting technology to Italians’ everyday lives.

With over 130,000 models produced between 1955 and 1964, the Giulietta Berlina redefined the concept of the mid-size car, essentially creating the premium and high-performance category.

Equipped with cutting-edge solutions for the time, including a 1290 cc, twin-camshaft aluminum engine, the Giulietta was the first mass-produced saloon with these mechanical features and characteristics.

An Italian pop-culture icon, the Giulietta made cameos in cult films such as Dino Risi’s Opiate ’67, appeared on the first cover of Quattroruote magazine in February 1965, and was celebrated by huge stars like Giulietta Masina.

The winning poster has been announced in the contest for the event’s official image: the Lancia Flaminia Loraymo (1960), the icon designed by Raymond Loewy, becomes the symbol of the Festival Car Concorso d’Eleganza.

The thrilling event for car and motorcycle enthusiasts will take place from April 4^th to 6^th at the Lingotto Fiere in Turin with a mix of classic cars, supercars, and technological innovations, as well as test drives, drift exhibitions, and breathtaking shows held outside the exhibition space.

Stellantis Heritage, the department dedicated to preserving and promoting the invaluable heritage of the Group’s Italian car brands, will be there with the presentation of four iconic vehicles which are usually on display at the Heritage Hub: the Fiat 500 Coupé Zagato, the Abarth 124 Rally, the Lancia Delta S4 Stradale, and the “experimental” Alfa Romeo 182.

Stellantis Heritage is offering a special 20% discount on the price of a ticket to the Heritage Hub (from April 6^th to May 5^th, 2025) to all of those who visit the Auto Moto Turin Show (AMTS).

The Lancia Ypsilon celebrates four decades, establishing its legacy as a European automotive icon thanks to its distinctive style and ability to stay ahead of the curve.

Now underway at the world-renowned Autoworld Museum in Brussels, the "Rally Legends - From Dust to Glory" special exhibition tells the story of the World Rally Championship and stars legendary Group-B cars, including two Lancia icons from the Stellantis Heritage collection which are usually on display at the Heritage Hub in Mirafiori.

Everything is set for the fifth edition of the Rally Racing Meeting, the high-octane event hosted in the halls of the Vicenza Expo Center and organized by two-time World Rally Champion Miki Biasion.

The spotlight will be on the brand-new showcase of Lancia vehicles which have been in competition since 1920, including four rarely seen models which belong to Stellantis Heritage’s Heritage Hub: the 1974 Lancia Stratos HF “Alitalia”, the Lancia D50 F.1 (1954), the Lancia D25 (1954), and the Lancia ECV2 (1988).

The bold Ypsilon Rally 4 HF, the powerful 280-hp Ypsilon HF, and the refined Ypsilon LX will be on display at the Lancia stand.

In 2024, the Heritage Hub welcomed more than 12,000 visitors, registering a 10% increase compared to 2023 and consolidating its position as an international reference point for automotive culture.

Alfa Romeo has won the first 1000 Miglia Experience in China.

From November 15^th, the public will be able to closely observe 14 “UNEXPECTED&SURPRISING” models among several FIAT masterpieces typically exposed at the Heritage HUB. These selected models showcase brand’s evolution over its first 125 years of History.

The exhibition is set up simultaneously with “125 VOLTE FIAT” at Museo Nazionale dell’Automobile. This exhibition is also divided into three themes - Innovation, Efficiency, and Fun - each illustrating how FIAT has consistently anticipated automotive trends that later became industry standards.

Each model on display represents a unique chapter of an all-Italian legend, which still fascinates the world today and will be a source of inspiration for tomorrow’s mobility. 

Stellantis Heritage participates in the fourteenth edition of the "Milano AutoClassica" exhibition by exposing some historical and contemporary masterpieces by Alfa Romeo.

Available in three truly remarkable models, the new 4C - Collezione GT “Nicola Larini” from Stellantis Heritage commemorates the indissoluble bond between Alfa Romeo and Nicola Larini, the 1993 DTM champion.

By simply filling out the online form on Heritage’s website, owners of Abarth vehicles produced from 2007 to today can now request a Certificate of Origin, a detailed report on the car’s production characteristics obtained via its chassis number.

Until November 10^th, Stellantis’ Heritage Hub will be showcasing 14 recent Abarth models, released from 2007 onwards, which have already become legendary among collectors and the brand’s fans.

Last week at the Heritage Hub in Turin, the “Cinema: che impresa!” conference was held as part of the “Turin Capital of Business Culture 2024” program organized by the Turin Industrial Union, with FIAT participating as a Premium Partner.

Stellantis Heritage is taking part in Chantilly Arts & Élégance Richard Mille 2024, one of the world’s leading events focusing on automotive beauty, due to take place this year from September 12 to 15 in the gardens of the Château de Chantilly.

“La Pista 500” at the Lingotto building in Turin hosted FIAT’s 125th anniversary "Smiling to the future” ceremony. The celebrations held in Turin ended with a stunning parade of contemporary and classic FIAT vehicles, many of them coming from the Heritage Hub, the extraordinary exhibition location where Stellantis put on the stage its classical cars of the Italian makes: Alfa Romeo, FIAT, Lancia and Abarth.

Alfa Romeo's undisputed dominance of the 1000 Miglia continues. Once again, the 42^nd edition of what Enzo Ferrari called “the most beautiful race in the world” ended with a Biscione-branded car in the lead.

June 11-15, 2024. The convoy of the “most beautiful race in the world” – the 42nd 1000 Miglia, the famous regularity race for vintage cars produced up to 1957 – kicks back off.

After announcing its participation in the 1000 Miglia 2024, Lancia today revealed the crews who will be driving the New Lancia Ypsilon Cassina, as a ‘support car’ during the event.

The 1993 DTM champion is back on the racetrack with Alfa Romeo: he will be driving the 1900 Sport Spider (1954) in the “most beautiful race in the world,” alongside rally navigator Luca Ciucci.