Press Releases

The centerpiece is the “laboratory” Fiat Grande Panda Kartell, a collaborative project between the renowned Italian design brand and FIAT Centro Stile, aimed to explore and engage the audience’s reactions.

The Spanish magazine “Mujer Hoy” has awarded the Fiat Grande Panda the prize for ‘Best Urban Vehicle’ at the 13^th edition of the Motor Awards.

The Vocento Group's women's magazine highlighted the ‘avant-garde style’ of the Fiat Grande Panda, its range of hybrid and electric versions, as well as the surprising solutions and the use of interior space that make it the perfect city car.

FIAT keeps shining. The German magazine “Automobilwoche” has awarded the Italian brand with the “Top Brand Desire Award” during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025” held in the amazing setting of the Motorworld Munich.

On the occasion of the inauguration of the Milan Fashion Week, John Elkann, Stellantis Chairman, and Olivier Francois, FIAT CEO and Stellantis Global CMO, delivered the first two Fiat 500e Giorgio Armani Collector's Edition produced in the Mirafiori plant in Turin to Giorgio Armani, sealing the partnership between the two iconic Italian Brands.

The Grande Panda marks the brand's return to the B-segment, where FIAT has been a leader for decades, with over 23 million vehicles sold across Europe.

In 2024, FIAT led Brazil's car market with a 20.9% share, over 521 thousand sales, and top models like the Fiat Strada, consolidating its dominance in South America and across all key segments.

From January 11 to 19, the Brussels Motor Show will feature the latest product novelty from the FIAT, Abarth, and FIAT Professional brands.

In Brazil, FIAT is market leader with a market share of 20.9%, confirming the Fiat Strada as the undisputed best seller in the segment, as well the current leader of the entire industry.

In Italy, where the brand dominates the market with 11% of market share, Fiat Panda is the most sold car, and thanks to Ducato and Doblò models, FIAT Professional leads the Commercial Vehicles market.

FIAT keeps its leadership also in Turkey with 11.5% MS as well as in Algeria with 60% MS. The bestsellers of these markets are respectively the Fiat Tipo and the Doblò.

Previewed to the public back in July during the celebration of the FIAT's 125th anniversary, the new Grande Panda - not even launched - has been awarded with its first prize: the prestigious ‘Carwow of the Year Award 2025’ in the ‘Car Anticipation’ category. It honours the best vehicle models in ten categories and celebrates the brand and innovation of the year.

Starting from November 15^th, 2024, to May 4^th, 2025, the MAUTO - Museo Nazionale dell’Automobile will host the exhibition “125 times FIAT. Modernity through the lens of FIAT's imagination”, retracing over a century of the Turin-based brand’s History through its iconic vehicles, works of art, and archive documents.

In addition, two exhibitions: “UNEXPECTED & SURPRISING FIAT” at the Heritage Hub and an exposition of unreleased material at the Centro Storico FIAT.

The Fiat Topolino won “Best New Design 2024” in the Minicars category at the Autonis Awards, with 37.1% of readers from Germany’s auto motor und sport magazine voting it their favorite.

FIAT is introducing Bio-Hybrid technology in its Pulse and Fastback SUVs in Brazil, where the brand is absolute leader and want to consolidate itself as a protagonist in the future of mobility.

Fiat 500e Giorgio Armani Collector’s Edition embodies FIAT’s commitment to sustainability while maintaining Italian style and elegance.

Panda, the most-sold city car in Europe with more than 100,000 units delivered, signed an increasing 26% share in the segment, as well as being the best-seller in Italy.

FIAT, in the year of its 125th Anniversary, is a proud partner of “Turin 2024 Capital of Business Culture” and today attended the “Cinema: che impresa!” convention organized by the Turin Industrial Union.

The history of the Brand is tangled with the world of cinema forming an indissoluble bond that has shaped both industries. Together they have redefined new ways of communicating in a field that goes beyond the automotive sector.

Designed in Italy at the FIAT Centro Stile in Turin, inspired by the iconic Panda of the 80s.

In the first half of 2024, FIAT solidified its position as the top Stellantis brand by sales, with more than 660,200 units sold globally, a 2.2% increase from last year.

The “La Pista 500” at the Lingotto building in Turin hosted FIAT’s 125th anniversary "Smiling to the future” ceremony. Founded on July 11th 1899, FIAT is one of the longest-operating automotive brands in the world and is now set for an even brighter future. Olivier Francois, FIAT CEO, lays out FIAT’s vision for the next decade.

On the occasion of FIAT's historic anniversary celebrations, the Centro Storico FIAT will be open to the public to pay homage to the legendary Mefistofele, created in 1923 by the Englishman Ernest Eldridge, and the speed record of 234.98 km/h it set 100 years ago.