19 Jan 2016
NEW DS 3 AND DS 3 CABRIO: THE ICONIC MODELS ARE MORE STYLISH, HIP AND HIGH-PERFORMANCE THAN EVER!
Since the launch of the DS 3 in 2010, 390,000 customers have succumbed to the charms of the hip and stylish Parisian. From Paris to Tokyo and London to Buenos Aires, the DS 3 has become a true icon on the strength of its big personality, unique styling, at-the-wheel pleasure and leading-edge equipment. In Cabrio or hatchback version, the model brings motorists the best possible blend of comfort and vitality. Strengthened by this success, the New DS 3 and DS 3 Cabrio unveiled today at ‘Pyramide du Louvre’, in Paris, are even more attractive with their new design features (front end, personalisation possibilities) and functionalities (connectivity, driving assist). For top-notch performance both in the city and out on the open road, the DS brand’s versatile city car new model is powered by the latest PureTech 130 three-cylinder turbo engine and available with the latest-generation EAT6 gearbox on the PureTech 110. And for the icing on the cake, the New DS 3 and New DS 3 Cabrio will also be available in a performance version packing an impressive 208 bhp.
"An icon." "A unique object." "The DS 3 has revolutionised automotive cues." "A car that has marked its time." This is how drivers talk about their DS 3. They are proud and more than pleased to have found a car in their own image, a car that stirs desire and puts the magic back in everyday life. That feeling is wholly shared by the DS teams. Renewing a car of this stature was both a pleasure and a challenge. The recipe was to build on what has made the DS 3 a success - personalisation, styling and vitality - and inject it with contemporary technology and equipment, including efficient engines, a connect touchscreen. Also key to the endeavour were the unwavering passion and attention to detail shown by the stylists, technicians and engineers behind the DS.
"The New DS 3 and New DS 3 Cabrio, a true success story, is reaffirming their Brand kinship. With it, DS family is complete. Refined, high-tech and high-performance, the stylish Parisian car appeals to customers looking for expressiveness, personalisation and motoring thrills. This sparkling model expresses an ‘art de vivre' in town and country alike." Yves Bonnefont, CEO of DS.
AVANT-GARDE DESIGN Page 3
EXPERIENTIAL TECHNOLOGY Page 4
REFINEMENT AND ATTENTION TO DETAIL Page 7
DYNAMIC HYPER-COMFORT Page 8
1. Avant-garde design: from the new front end to personalisation
"A beautiful car with a nice shape. Modern and original." Italian customer (37 years old)
The DS 3 has always posited a beautiful take on the avant-garde and was the first DS to feature the highly expressive "DS LED Vision" light signature. Now it also sports the DS front end, "DS Wings", sculpted like a work of art with a vertically-oriented grille in a hexagonal shape proudly bearing the DS emblem. Surrounded in chrome to underscore its elegance, the grille extends towards the LED headlamps and fog lamps via two chromed-finished wings - a new feature making its debut on the DS 3. The front end has been upgraded and perfectly matches the front styling of the car, with the double "Wings" making their debut on a DS model. After all, it is entirely natural that the first-ever DS and DS brand icon lead the way! Thus equipped, the New DS 3 has an even more jewel-like presence, worthy of French luxury craftsmanship.
The success of the DS 3 lies in its inimitable styling. The DS design teams have conserved the car's singular looks with a floating roof, two-tone body/roof colours and the side body line with the shark fin so emblematic of the DS 3's personality.
"The DS 3's compact and dynamic body style, nuanced by chrome-finished signatures, makes it a unique, expressive and appealing car. These personality traits are underlined by its rear styling, notably featuring hypnotic 3D LED lights." Thierry Metroz, DS Design Director
The New DS 3 is more unique than ever in terms of personalisation possibilities, including with the roof, body, rear view mirror housings, dashboard strip, gearstick handle. Customers can now choose from 78 body/roof colour combinations and four canvas roofs for the DS 3 Cabrio. Hatchback or cabrio, to each his own DS 3!
2. Experiential technology
With technologies shared by all DS models... [..to follow, download the press release]