11 Oct 2017
LAUNCH OF THE NEW DEDICATED DS NETWORK AND LAUNCH OF ORDERS FOR DS 7 CROSSBACK
Wednesday 11 October 2017 will go down as a historic day for DS AUTOMOBILES. Today, the brand’s ambition becomes reality as it opens orders for DS 7 CROSSBACK, the new DS SUV, and with the launch of the new dedicated DS Network. And for a unique and personalised customer experience: the Only You programme. Thanks to the strength of the DS brand and hot on the heels of the success of its first online reservation experience with the launch of the La Première edition, together with a tour of Europe’s major cities, DS 7 CROSSBACK – the first deliveries of which will start at the end of January 2018 - meets the needs of drivers in search of a new automotive experience and unique sensations.
After the La Première launch edition, reservable online since march 2017, the entire DS 7 CROSSBACK range is now available to order first in the European market and then worldwide. For the launch of the DS SUV, innovation and savoir-faire from Paris, bespoke and personalised vehicles are the order of the day. Trailblazers, trend enthusiasts; customers looking for a new automotive experience and unique sensations will have the choice of 5 different interior styles (Inspirations), 4 high performance, punchy engines and 15 high-tech features, with France prices ranging from €31,200 to €64,000 (with the limited edition of DS 7 CROSSBACK E-Tense 4x4).