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03 Jul 2017
DS FRANCE - FIRST-HALF 2017: FAR-REACHING TRANSFORMATION FOR THE LAUNCH OF THE SECOND GENERATION OF DS MODELS
With the reveal of DS 7 Crossback in February – the initial second-generation DS model – and the launch since January of four limited edition models, the DS brand in France is moving ahead with its commitment to develop high-end, exclusive cars that stand as emblems of innovation and the excellence of French savoir-faire. This strategy is rounded out by the implementation of multi-channel distribution through the development of a dedicated network and the digitization of showrooms. Some 100 DS Stores and DS Salons under construction will add to the 50 already in place by the end of the year. Other key developments in the construction of the Brand in France include the campaign on recruiting and training DS Expert Advisors, launched a few weeks ago, and the roll-out of the DS customer experience programme, Only You. This last involves the opening of the first 18 DS Rent branches, offering all those who so desire to experience adventure at the wheel of a DS. For the DS Brand, 2017 is a year of far-reaching transformation, with the launch several months ago of the second generation of DS models inaugurated by DS 7 Crossback and already available for online reservation.
Commenting, Amaury de Bourmont, DS Sales Director, France, said: "In first-half 2017, DS Automobiles continued with its construction, reinforced its bases as a premium brand and unveiled its second generation of products with DS 7 Crossback, the SUV by DS. The first pillar of the DS brand's strategy on construction and far-reaching transformation is developing exceptional models. This is supplemented by the implementation of multi-channel distribution, a large-scale recruitment and training plan for DS Expert Advisors, and Only You, the DS customer experience, aimed at forging a unique and personalised relationship with each one of our customers. From this far-reaching transformation is born an exclusive, high-end French brand, out to win over new customers."
CONTENTS:
- The DS brand cultivates the exclusiveness and rarity of its models…………………………...…pages 2 to 3
- On tour in France, DS 7 Crossback attracts major interest………………………….......……. pages 3 to 4
- Network development and showroom digitization …...…………………........................….……. page 4
- Recruiting and training DS Expert Advisors and implementing the Only You programme for a unique and personalised customer experience ………………… page 4 to 5
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