04 Mar 2019
DS AUTOMOBILES IS MARKET LEADER FOR PREMIUM ELECTRIC CARS
During the New Energy Summit. E-TENSE Era, organised as a curtain-raiser for the 2019 Geneva International Motor Show, DS Automobiles started taking customer orders for DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4. DS Automobiles becomes the first premium car manufacturer to offer a 100% electric B-SUV and a premium plug-in hybrid SUV with 50 kilometres of zero emissions range (on the WLTP cycle). Fully committed to the energy transition, DS Automobiles instigated the Summit New Energy. E-TENSE Era, led by the brand’s CEO Yves Bonnefont, Jean-Éric Vergne, Formula E champion and E-TENSE ambassador plus their e-mobility expert guests, in order to debate and commit to the development of sustainable transport.
2019 is about E-TENSE
Initiated as a curtain-raiser for the Geneva International Motor Show, at the heart of the oasis that is the DS STORE Geneva, the Summit New Energy. E-TENSE Era enabled Yves Bonnefont, CEO of DS Automobiles, Jean-Éric Vergne, Formula E champion and E-TENSE ambassador, Marco Piffaretti of Energie 360° and Ståle Frydenlund from the Norwegian EV Association to share their responses to the challenges of energy transition.
E-TENSE is DS Automobiles’ global vision for energy transition. This new avant-garde strategy for electrification has led to the brand offering all its new models in versions that are 100% electric or high-performance plug-in hybrid, combined with a suite of dedicated services.
Jean-Éric Vergne shared his Manifesto for a New Life. E-TENSE ambassador for DS Automobiles, the Formula E champion and DS E-TENSE FE19 driver is committed to sustainable development and is taking part in the E-TENSE project with DS Automobiles.
In Geneva, encouraged by its victories in Formula E, DS Automobiles began selling its E-TENSE range. DS 3 CROSSBACK E-TENSE is the first 100% electric premium B-SUV with 320 kilometres of range and
DS 7 CROSSBACK E-TENSE 4x4 is the first premium plug-in hybrid SUV with 50 kilometres of range in zero emissions mode (WLTP cycle), 300 horsepower and four-wheel drive.
“DS Automobiles is where luxury and advanced technology come together. In 2019, we are launching E-TENSE and we are selling two models which represent world premieres in their respective segments. E-TENSE unites the demands of the energy transition and the joy of the automobile. We have chosen to completely electrify our range. From this year onwards, each of our models will be offered with an E-TENSE electric or plug-in hybrid version, which which uses energy in the most efficient way by regenerating energy during braking. E-TENSE is a complete mobility solution which anticipates future regulations and uses energy in the most efficient way through energy recovery from braking. DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4 are the realisation of our electrification strategy with unparalleled style and comfort.”
Yves Bonnefont, CEO of DS Automobiles
“The energy transition is underway. DS Automobiles is a pioneer, both as an official manufacturer competing in Formula E since 2015, which directly benefits the E-TENSE program. I’m proud to take part in this project about energy transition for a brand that’s also engaged in research into efficiency and performance.”
Jean-Éric Vergne, E-TENSE ambassador, Formula E champion and DS E-TENSE FE19 driver
A suite of services dedicated to E-TENSE
DS Automobiles is offering a range of services to support drivers of its electric E-TENSE models. Through the MyDS app, it’s possible to programme or switch on charging of DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4 and to follow their state of charge on a smartphone. Thermal preconditioning, which allows the cockpit temperature to be set, can also be controlled remotely. It provides a 3% range extension before setting off plus considerable comfort.
Connected to the services offered by Free2Move, E-TENSE also offers new possibilities directly accessible by smartphone or through the special card Charge My DS Pass.
Charge My DS Pass enables the user, through a subscription, to find and access a select network of electric charging points compatible with their vehicle. In addition to full mapping, a shortlist of charging points is given according to distance and available range. When a charging point has been selected, the app can guide the user to it, either on a smartphone or from the car’s screen. At this stage, 90,000 charging points have already been pinpointed around Europe.
DS Trip Planner offers drivers the best route by analysing the car’s range and how it’s being driven. The user can prepare their journey, be guided and know they’re going to pass charging points. DS Trip Planner lets the driver choose the best route with relevant charging points and enables them to estimate the duration of their journey, including charging time.
With DS Mobility, the other models of DS range will be available for rental, thanks to a simple and effective program with Free2Move Rent.
This suite of services E-TENSE completes the programme ‘Only You, DS Experience’ offered to all DS drivers such as DS Assistance.
DS 3 CROSSBACK E-TENSE: quiet comfort with a dynamic, 100% electric drive
The first 100% electric premium B-SUV on the market, DS 3 CROSSBACK E-TENSE offers electrifying performance in an elegant cocoon that is the DS Automobiles signature.
The electric drivetrain of DS 3 CROSSBACK E-TENSE is made up of a 100kW (136hp) electric motor with 260Nm of torque, linked to a 50kWh Lithium-ion battery and a system for recovering energy during deceleration and braking. The range is 320km (WLTP cycle), or 430km according to the NEDC cycle. And the performance revolutionises driving, with acceleration from 0 to 50km/h in just 3.3 seconds.
Comfort sets new standards with remarkable management of road noise and the absence of engine vibration. Driving behaviour is improved by the compact battery being centrally located and low down. The battery is placed entirely under the floor. The weight of the battery is partially compensated by a weight saving of 50 kilograms in other components relative to an equivalent DS 3 CROSSBACK.
Three drive modes are offered: ECO to maximise range, NORMAL, and SPORT with extra torque. They are complemented by two energy recovery options, inherited from Formula E, which can be controlled by the driver: NORMAL to simulate the behaviour of an internal combustion engine and BRAKE which decelerates at 1.2 m/s2.
Range is maximised by the ability to pre-set cockpit and battery temperature before driving and a very efficient heating pump.
The 100kW rapid charging adds 9 kilometres of range every minute and will complete an 80% charge in 30 minutes. For charging the battery at home, DS is offering connected DS Smart Wall box whose three-phase version will allow a complete charge in only 5 hours. Another version with single-phase offering enables a 100% battery charge in 8 hours. The personalized diagnostic service is integrated into the offer in order to evaluate the customer's electrical installation and point the customer to the best choice.
In this 100% electric version, DS 3 CROSSBACK E-TENSE stands out with satin chrome and the inclusion of E-TENSE signatures. The rear bumper are specific. Exclusive KYOTO 18'' alloy wheels and the new Cristal Pearl paint are available.
Along with opening the order books for DS 3 CROSSBACK E-TENSE, DS Automobiles is presenting a limited edition launch DS 3 CROSSBACK E-TENSE La Première with the Inspiration RIVOLI Gris Galet, offering a clear steering wheel, special mirror covers and unique roof decoration. This La Première edition can be reserved on line and delivered to your home by DS Delivery Valet.
To take the example of the French market, the total cost of ownership of DS 3 CROSSBACK E-TENSE is equivalent to that of a DS 3 CROSSBACK PureTech 130 horsepower Automatic in an equivalent trim.
In France, DS 3 CROSSBACK E-TENSE is on sale for 39,100 Euros in So Chic trim, or 445 euros including VAT per month (48 months / 40,000 km).
DS 7 CROSSBACK E-TENSE 4x4: the high-performance hybrid by DS Automobiles
Through avant-garde technology, DS 7 CROSSBACK E-TENSE 4x4 is the first premium compact SUV to offer a performance hybrid capable of covering 50 kilometres (WLTP cycle) just by using electrical energy drawn from a 13.2kWh battery and energy recovered during deceleration and braking.
With its 200 horsepower petrol engine and two electric motors, DS 7 CROSSBACK E-TENSE 4x4 has a total power output of 300 horsepower and 450Nm of torque with four-wheel drive.
The appealing design of DS 7 CROSSBACK E-TENSE 4x4 can be emphasised by special 19” alloy wheels LONDON and the new Crystal Pearl paint. Attention to detail is illustrated by the embossed “E” on the gear lever. This plug-in hybrid model can be ushered in a new Inspiration, DS RIVOLI Gris Galet.
DS 7 CROSSBACK E-TENSE 4x4 stands apart with its drive modes. The “ELECTRIC” mode lets you drive on battery power, with no CO2 emissions for 50 kilometres (WLTP cycle) at up to 135km/h. It is the default start mode. “SPORT” mode favours power and driver enjoyment, “HYBRID” mode automatically optimises vehicle performance with energy consumption. CO2 emissions are 49 g/km (WLTP cycle) and the average consumption is 2.2 l per 100 km (WLTP cycle). The "4WD" mode allows driving in four-wheel drive.
The function “E-SAVE” allows the driver to recharge his battery at any time thanks to the internal combustion engine and therefore enables sufficient energy to be saved to drive in "ELECTRIC" mode for a chosen part of the journey.
The result of expertise acquired in Formula E, DS 7 CROSSBACK E-TENSE 4x4 can extend its range by regenerating energy during deceleration and braking through the “BRAKE” function.
The map available on DS 7 CROSSBACK E-TENSE 4x4’s wide touchscreen shows in real time how far it’s possible to drive in electric mode as well as charging points.
The battery in DS 7 CROSSBACK E-TENSE 4x4 charges in one hour and 45 minutes from a DS Wall box.
In France, DS 7 CROSSBACK E-TENSE 4x4 tops the range with a recommended price starting at 54,300 Euros in So Chic trim and 60, 700 Euros in Grand Chic trim. With the DS OPERA Inspiration in full options including DS CONNECTED PILOT level 2 autonomous driving and DS NIGHT VISION, DS 7 CROSSBACK E-TENSE 4x4 can reach 74 200 Euros.