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28 Feb 2017
DS 7 CROSSBACK: THE NEW SUV BY DS AUTOMOBILES, INNOVATIVE SAVOIR-FAIRE FROM PARIS
“DS 7 CROSSBACK ushers in a second era for DS Automobiles. This global SUV, refined and high-tech, embodies French know-how by bringing together premium materials, craftsmanship and technological innovations. Its advanced equipment introduces new levels of driving comfort and performance.” Yves Bonnefont, CEO of DS “DS 7 CROSSBACK will appeal to trailblazers, trend enthusiasts, sportsmen and those with discerning taste … clients looking for a new automotive experience and unique sensations. We have created a vehicle that will leave an indelible imprint on its time” Eric Apode, VP, Products and Business Development
Charismatic in design
“At all stages of the design process, our aim with DS 7 CROSSBACK was to express refinement, excellence and the best know-how implemented to the highest standards. The result is there to see, with a charismatic car ideally proportioned. It is a perfect alchemy of power and refinement.” Thierry Metroz, DS Design Director
A beautiful object
Charismatic, powerful and sensual, DS 7 CROSSBACK immediately reveals its personality and the elegance contrasts visibly within its design.
The horizontal chrome DS WINGS on the front face conveys a sense of prestige with their strong, well balanced lines. It fully expresses the vehicle's nobility, performance and charismatic character. The new diamond-effect grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. The modelled bonnet features subtle ribbing in the centre. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate offers a clean aspect of the majestic rear.
Immediately recognisable, by day or by night, from the front or from the rear
The DS brand has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key feature of DS styling. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 CROSSBACK is unlocked, before pivoting progressively by 180°. The visual effect is pleasing, unusual and – above all – hypnotic. The brand's eminently recognisable light signature is underlined by the vertical beads of the daytime-running lights, combined with the scrolling indicators.
The rear lights also contribute to the power and originality of the light signature. Each one is a full LED light made up of illuminated scales. To design this magnificent signature, named DS 3D REAR LIGHTS, the lighting designers used advanced laser engraving technology, for exceptional precision.
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