DS 4 AND DS 9 REVEALED IN AUGMENTED REALITY

• High tech and sophisticated, DS 4 and DS 9 are being introduced through a new digital experience developed by DS Automobiles.
• With interactive 3D augmented reality, DS 4 and DS 9 can be instantly superimposed on a background.
• The DS WEB AR solution is contributing to a totally immersive experience.

With DS WEB AR, DS 4 and DS 9 are being revealed in augmented reality. With this technology, the most recent designs from DS Automobiles can be inserted against a background in real time, whether that’s in a street, on a road or in a garage.

The 3D images are instantly superimposed on a setting snapped by a smartphone. DS 4 and DS 9 can also be viewed full size for total immersion.

DS WEB AR enables DS 4 or DS 9 to be viewed against a plain background or it includes them in a setting via augmented reality by varying the scale up to full size. The experience is complemented by enabling people to do their own design on dsautomobiles.fr and book a test drive.

Matthieu ZERAFA , DS Retail Experience manager and DS WEB AR project manager: “The period of the pandemic has brought major social change and dramatic upheavals in consumption habits. The temporary closures of our DS STORES in 2020 drove us to design new experiences for our customers. Augmented reality enables total immersion for launching our designs, whether that’s remotely or first hand in our DS STORES. The combination of this innovation and the use of a QR Code answers an emerging trend which brings together the values of DS Automobiles expertise and technology. From now on, our customers have the opportunity to explore DS 4 and DS 9 and we are already working on future experiences!”