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06 Oct 2021

  • With the film “Engineered to light the way”, DS 4 lights up Paris in its path by drawing the symbols of the City of Light at the core of its DNA.
  • DS 4 embodies French savoir-faire through the charisma, technology and refinement that are unprecedented in its segment.
  • The film is being shown as part of DS 4 going on sale in several European countries at the end of 2021, ahead of its international release at the start of 2022.

11 Jun 2021

Screening of “The golden ratio” commercial starts on Sunday 13 June, at the same time as DS 9 goes on sale. The campaign follows the protocol established by DS Automobiles in the city of Paris, set off by night time, combined with a composition by Camille Saint-Saëns to show off DS 9’s lines. A large 4.93 metre long saloon, DS 9 tops the DS Automobiles range. Deliveries start in September 2021.

11 Sep 2020

Conceived, designed and built in France, DS 3 CROSSBACK brings to life the core values of excellence that make France the indisputable benchmark in the world of luxury. DS Automobiles launches a new worldwide advertising campaign witch puts French expertise in all its guises.

10 May 2019

Just when DS 3 CROSSBACK will arrive in the DS exclusive network, DS Automobiles will launch an international advertising campaign staging this new icon of high-tech style. Pushing back the limits, DS 3 CROSSBACK is a vehicle of distinctive styling and exceptional proportions, available in its 100% electric version E-TENSE, featuring exclusive technologies and unique refinement. DS 3 CROSSBACK is both a city car and a long-distance road car for all those looking for a vehicle with instant appeal that is stylish, dynamic and elegant. With this car, DS Automobiles is not only conquering a new segment, but letting the world know that it is here to stay and will continue to represent French luxury 'savoir-faire’ and high technology in the automotive industry. The customers for DS 3 CROSSBACK have an extravert and assertive personality, with a desire to stand out but without showing off. They are looking for brands that stand for something and are not afraid to be different.

01 Feb 2018

The DS 7 CROSSBACK is set to make its debut on the small screen on the evening of Sunday 4 February. The new model – including the La Première limited edition – was unveiled to great fanfare in Paris, as French President Emmanuel Macron took a ride down the Champs-Elysées in his very own DS 7 CROSSBACK. And after touring cites in France and around the world, the new SUV is now available to customers across the exclusive DS Automobiles network. The launch campaign for the first second-generation DS model encapsulates everything that sets the brand apart, embodying French expertise in luxury in its cars – the perfect blend of refinement and cutting-edge technology. And the campaign slogan, “Audacity drives to excellence”, typifies the brand’s avant-garde spirit.

15 Mar 2017

For the arrival of DS 3 Ines de la Fressange and DS 4 Crossback Moondust at dealerships in France, the DS brand is launching a new digital advertising campaign called “#HiddenTrack”. The campaign illustrates in an innovative and entirely original manner DS Automobiles’ strategy of proposing ultra-exclusive vehicles through limited edition models. For the owners of these cars, spotting the same DS model is a near-impossible challenge. Only those able to beat the laws of probability get to enjoy a unique musical experience on board their DS, winning the opportunity to listen to the complete version of the song “On Our Way Home” by Australian electro-pop band Empire of the Sun. Created and designed by the Publicis La Maiosn advertising agency, the new campaign celebrates musical creativity. For a preview of the song – a DS brand world exclusive – click on this link today: (DS 3 Ines de la Fressange commercial spot) and (DS 4 CROSSBACK Moondust commercial spot).

11 Sep 2015

DS is a Paris-based automotive brand driven by the very best in French automotive know-how. To mark the launch of New DS 4 and DS 4 Crossback, DS has released a promotional teaser film along the lines of a classic film trailer. It's a mystery story, with the two leads in two parallel worlds, only meeting up at the very end.

10 Oct 2014

To showcase the light signature on the DS 3, the DS brand is launching an innovative digital campaign called #DS3byNight. In a first in the field of communication, the campaign uses Pixelstick technology to bring pictures and words to light in spectacular fashion.

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