VINNIE HACKER FLIES THE FLAG FOR DS AUTOMOBILES AT THE MIAMI TRACK

• The ABB FIA Formula E World Championship has given content creators from the worlds of entertainment, technology, and sports an incredible opportunity to drive the latest all-electric GEN3 Evo race car

• For the first time in motorsport history, after a structured training programme with the Formula E teams, international influencers completed timed laps of the Miami International Circuit 

• American online personality Vinnie Hacker took the wheel of the DS E-TENSE FE25, representing the DS PENSKE team 

With the goal of reaching an ever-wider and more connected audience, the ABB FIA Formula E World Championship recently hosted the ‘Evo Sessions’ in Miami, Florida, from March 5-6.

Over two days, 11 content creators competed on a shortened 2.9-kilometre version of the famous Formula 1 circuit at the wheel of the latest Formula E cars currently racing in the series. 

Having been carefully trained by the drivers and teams, these social media personalities from the worlds of sports, technology, and film got to step into the shoes of Formula E drivers and take part in timed sessions at a spectacular venue. 

For this unique event, DS Automobiles and PENSKE AUTOSPORT partnered with content creator Vinnie Hacker. Under the watchful guidance of factory driver Maximilian Günther, the young American delivered an impressive performance in the new DS E-TENSE FE25. 

Thanks to this ground-breaking activation that combined performance and entertainment, the French-American team has further expanded its global profile. 

Eugenio Franzetti, DS Performance Director:

“Once again, Formula E has proven itself to be highly innovative! Our sport is supremely demanding and exciting, and it’s always important to demonstrate this to new audiences. Our goal is to become the second-largest motorsport series in the world with 500 million fans, and this kind of event, together with international influencers, is perfectly aligned with those big ambitions!”

Key figures since DS Automobiles entered Formula E:

• 125 races
• 4 championship titles
• 17 victories
• 52 podiums
• 25 pole positions

PRESS CONTACTS

DS Performance : Nathalie Dumas  +33 (0) 6 60 26 10 37 –nathalie.dumas@external.stellantis.com

DS Automobiles : Benjamin Maigre  + 33 (0) 6 75 58 80 41 – benjamin.maigre@dsautomobiles.com