Dodge Europe’s IN//OUT season 2 kicks off supercharging an unprecedented challenge at WorldSBK with Andrea Iannone as special guest

• Dodge Europe introduces the second season of its web series IN//OUT:  the first episode, produced during the Assen round of the WorldSBK Championship, is now online here.
• Brand Ambassador Ida Zetterström continues to lead the project, inspiring viewers to live IN the moment and enjoy OUT-of-the-ordinary experiences.
• For the first time during a WorldSBK racing weekend, Dodge Europe and Dorna organized a drag race between the iconic Dodge Challenger SRT Hellcat and the Ducati Panigale V4 R,  bike competing in the 2024 WorldSBK Championship, ridden by Team Go Eleven’s rider Andrea Iannone.
• The ambitious editorial project of Dodge Europe continues to evolve to reinforce the Brand’s irreverent values and unapologetic attitudes, supercharging Superbike emotions for fans, customers, and partners during every racing weekend.
   

Turin, May 20^th, 2024 - Dodge Europe’s web series IN//OUT is back on track for a second season that promises to supercharge emotions, inspiring viewers to live IN the moment and enjoy OUT-of-the-ordinary experiences. The first episode of the new season is now available to watch here, extending the Brand’s editorial project, which aims to amplify its iconic values and fearless challenges.

Season 2 of IN//OUT is once again hosted by Ida Zetterström, NHRA Top Fuel Racer and European Top Fuel Champion 2023, who followers already met as Dodge Brand Ambassador, thanks to the success of last year’s first season. The new episode takes place in the Netherlands, at the Assen TT Circuit, also known as the “Cathedral of Speed”. Ida takes the audience through an exclusive journey during the full racing weekend of the WorldSBK Championship, bringing the Dodge fans in the middle of the action and behind the scenes of the competition’s Dutch round.

The pinnacle of the episode revolves around the special appearance of Andrea Iannone, rider of Team Go Eleven, independent Italian motorcycling team. In pure Dodge style, Ida challenges the team and the rider in an unprecedented drag race at the legendary Dutch circuit, a stunt done for the first time at a WorldSBK racing weekend.

The drag race between Andrea Iannone’s Ducati Panigale V4 R and Ida Zetterström’s personalized Dodge Challenger SRT Hellcat took place at the iconic starting line of the Assen TT Circuit. This playful competition was created to show the affinities between the worlds of Superbike and drag racing.

“Dodge’s loud, irreverent, and unapologetic attitude is what makes performance fanatics fall in love with the Brand. Using the IN//OUT web series as a communication platform, we are trying to further supercharge this approach, creating original European content: the challenge between Andrea Iannone from Team Go Eleven and Ida represents a step forward in enhancing our presence as Official Car of the WorldSBK Championship,” says Luca Vernoli, Head of Marketing Communication Dodge & Ram Trucks for Enlarged Europe.

During the WorldSBK 2024 season, the Brand is providing the competition two Dodge Challenger SRT Hellcat as Official Safety Cars and two Dodge Durango SRT as Race Direction and FIM Safety Officer cars. In addition to the Official Cars, Dodge is supercharging emotions with several experiences during the racing weekends, such as thrilling hot laps for fans on board the Official Safety Cars. This and more action-packed scenes can be seen in the new season of IN//OUT.

The second episode of the web series will take place at the Misano Circuit, during the first Italian round of WorldSBK. Stay tuned and follow Dodge Europe’s social media channels for more information and updates.

Further information on Dodge:
YouTube: https://www.youtube.com/@Dodge
Media website: https://www.media.stellantis.com/em-en/dodge
Facebook: https://www.facebook.com/DodgeEurope
Instagram: https://www.instagram.com/dodge.europe/