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08 Oct 2014
CITROËN C1 URBAN RIDE VOTED ON BY VISITORS AT THE PARIS MOTOR SHOW
Making its debut appearance at the Paris Motor Show, the new CITROËN C1 Urban Ride concept car is a “go-anywhere” take on the new C1 with SUV-informed styling. The concept car will be voted on by visitors to the essential automotive event.
CITROËN is giving a voice to visitors at the Paris Motor Show, encouraging them to express their opinion on the Brand’s all-new concept car, the C1 Urban Ride.
The idea is simple. Using a terminal located next to the vehicle, visitors vote Yes or No as to whether they would like the concept car to become a production model.
Following the launch of the New CITROËN C1 in June, the Brand is illustrating all the personalisation potential of the city car with a strong, refreshing and uninhibited concept car drawing on SUV styling components. In the words of Thomas d’Haussy, CITROËN Product Director, “The C1 Urban Ride concept car is a stylish and characterful proposal completely in tune with the times. We are impatient to see whether the public appreciates the car through this all-new voting system.”
Those not attending the Paris Motor Show will be able to express their opinion starting on Thursday 9 October on CITROËN’s social media sites.
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