Press Releases

• Citroën unveils the new Ami Buggy, an electric baroudeur with the style of an outdoor adventurer, open to the outside world and offering a playful driving experience that lets you enjoy your leisure time in a different way.

• It joins the range of the All-New Ami, unveiled at the 2024 Paris Motor Show, with which it shares a new face with a more mature and sympathetic look, as well as new, more robust and structured styling.

• In addition to its ultra-competitive price, the all-new Ami retains all the qualities that have made it a real success story over the last 5 years, with more than 75,000 customers already won over.

• A gentle, affordable electric micro-mobility solution, it fills a gap in the market and makes everyday life easier: accessible, easy to use, safe, 2-seater, with no constraints.

• With the aim of bringing independence and freedom to as many people as possible, it can be customised with a range of colour packs and is available for different uses, with the Cargo pack, Ami for All, Ami Buggy and the vitamin-packed Ami Buggy Palmeira version, delivered with its Andy figurine.

• Orders will open on 6 May and the first Buggies will be delivered in August.

• Citroën has unveiled the second-generation C5 Aircross, which takes advantage of the new Stellantis STLA Medium platform to offer increased freedom and peace of mind.

• The new C5 Aircross stands out for its powerful and assertive design, conceived to offer a solid, high-status stance on the road, aerodynamics that promote efficiency and an interior space that encourages well-being.

• Renowned for its on-board well-being, it reinforces the feeling of travelling in a comfort-class SUV, with record rear-seat roominess, a generous boot volume that's the same whatever the engine, and a ‘C-Zen Lounge cabin designed as cocoon where technology takes centre stage, with the spectacular, ergonomic Waterfall Touchscreen and an extended Head-Up Display.

• The popular new C5 Aircross adapts to customers' needs by offering them the freedom to choose from a range of electrified powertrains: hybrid, plug-in hybrid or electric.

• The New C5 Aircross offers extended peace of mind with exceptional electric ranges, in both the plug-in hybrid version (over 100 km in town) and the electric version (up to 680 km in the WLTP combined cycle), as well as driving aids that make life easier and safer.

• The new C5 Aircross will go on sale in the main European markets in the second half of 2025.

• Citroën is introducing a 2025 'Collection' edition to the C4 range, with a look full of contrast and all the equipment to make every journey a moment of relaxation.

• Collection with a C for Character: it features 18" Black Amber alloy wheels, a two-tone Perla Nera black roof, tinted rear windows and special 'Rouge André' colour-clips.

• Collection with a C for Comfort or Connectivity: it is richly equipped with 3D Navigation connected to a 10" HD touch screen, a 7" digital instrument cluster, Proximity Hands-Free Access, Advanced Comfort Seats and Advanced Comfort suspension.

• This highly-equipped mid-range version is available in Hybrid 145 bhp ë-DCS6 and BEV 156 bhp, with an extended range of 415 km.

• Available to order in France starting in Mayfrom € 33 100.

• Citroën is starting production of the New C3 at the Stellantis site in Kragujevac, Serbia.

• This additional production capacity in Serbia complements the production of the model in Trnava, Slovakia.

• The operation of this assembly line in Serbia confirms Citroën's ambition to produce affordable electric models in the heart of Europe and testifies to the good commercial start of the New C3. In the first quarter, it took second place in electric car sales in France and third place in total sales on the French and Italian markets. In total, more than 130,000 orders have already been taken since the launch, 30% of which are for electric versions.

• This success rewards the boldness of a model available in petrol, hybrid and electric versions, which makes mobility accessible without compromising on comfort, versatility and everyday performance.

• Citroën is offering a special Jumpy Type-H Pack series, a nod to one of the Brand's icons and a symbol of Citroën's historical roots in the commercial vehicle market.

• An image vehicle full of character, richly equipped and available in electric version, Citroën Type-H Pack illustrates Citroën's best know-how to accompany professionals in complete comfort.

• Citroën's new campaign for the ë-C4 combines emotion and science fiction. It reinvents the story of
the friendship between a human and an extraterrestrial.

• Directed by Gary Freedman, the campaign will be rolled out across all channels: TV, digital, social
networks, posters and press.

• The extraterrestrial "Mike" becomes the hero of digital content, continuing his adventures with
humour.

• Throughout its 100-year history, Citroën has always been synonymous with bold engineering innovations and creative excellence in their advertising
• Citroën introduces a groundbreaking 360° campaign for the all-new ë-C3: films in multiple formats, social media, digital capsules, GIFs, visuals, and more
• All-new Citroën ë-C3 campaign goes live in France on June 1st and in all of Europe in July

• Citroën new ë-C3 wins the Autobest “Ecobest” 2024 award.

• This accolade rewards vehicles that excel in eco-friendliness, energy efficiency, and environmental impact reduction. The jury acknowledges the new ë-C3 as the most relevant incoming electric car for 2024.

• New ë-C3 is the first electric car produced in Europe to offer a concrete solution to the accessibility issue without compromising.  ë-C3 makes electric life easier offering customers of the B-segment versatility, modern design, distinctive comfort and a wide range of useful equipment.

Federico Goyret is appointed Senior Vice President of Marketing and Communications for the Citroën Brand, effective September 1^st 2023. He reports to Thierry Koskas, Citroën Brand CEO and Stellantis Chief Sales & Marketing Officer.

• Marked with Citroën’s characteristic “ë” and signature of its electric range, this collection is rolled out on the ë-C4, ë-C4 X, the two 100% electric hatchbacks, as well as on the C5 Aircross in its Plug-in Hybrid version and the brand new Hybrid 136 version.

• A distinctive design: on the outside, this edition plays on contrast and distinction by combining the elegance of pearl white with black graphic elements on the lower and upper parts, such as the two-tone black Perla Nera roof, now available on the C4 X.

• A soothing and responsible interior atmosphere: the interior promotes calm and serenity by adopting a brand-new light harmony and seats covered with a new-generation Alcantara® which, in addition to providing softness and support, offers the satisfaction of being made from 68% recycled material.

• The ë-Series also brings technologies to enhance on-board comfort, such as the new My Citroën Drive Plus infotainment system, based on the mid-range Plus level for the ë-C4 and ë-C4 X, and the Highway Driver Assist based on the top-of-the-range Max level for the C5 Aircross.

• Orders for these versions of the ë-C4, ë-C4 X and C5 Aircross Hybrid Plug-In open shortly for delivery in the second half of 2023.

• Citroën's exceptional cooperation with the productors Pathé, Trésor Films and the Editions Albert René has made it possible to create the first "concept chariot" made in Gaul and inspired by the iconic 2CV.

• Citroën provided the team with an entirely electric fleet of 10 vehicles during the shooting of the Asterix movie, a first for a French blockbuster.

• Citroën and the world of Asterix are an integral part of French history. This partnership gave rise to the creation of a particular evolution of the new Citroën logo: the famous chevrons inserted in an oval enhanced with the wings of Asterix’s helmet!

• Thanks to its used parts offer, https://citroen.b-parts.com/, Citroën enables all its customers to service their car at lower cost and keep their purchasing power.
• This initiative follows the Circular Economy principles, focused on a responsible and sustainable consumption model, highlighted by the Citroën oli [all-ë] concept.
• Completely integrated into the “Citroën Citizen Services ®” programme, which offers a complete range of services for zen and responsible mobility, Citroën B Parts allows easy access to original used spare parts from end-of-life vehicles at competitive prices, guaranteed by the manufacturer, and able to be mounted by the customer or in the Citroën network.

• Citroën presents "Citroën Citizen Services ®", a federative programme bringing together a portfolio of services under a single label, to offer a zen and responsible mobility, in line with the challenges of our society.
• This initiative echoes the Citroën Advanced Comfort® programme and extends Citroën's commitment to the wellbeing of everyone beyond onboard comfort.
• “Citroën Citizen Services ®” facilitates a more serene global experience and encourages respectful and responsible mobility, whether in terms of how to maintain one's vehicle, drive it, insure it, prepare one's trips and simplify charging in the case of electric vehicles.
• The “Citroën Citizen Services ®” programme will be upgraded on a regular basis with innovative services designed to improve the lives of all Citroën customers and promote recyclability and the use of recyclable parts.

• Indomobil Group and Stellantis to introduce the Citroën brand to the Indonesian market in 2023
• Partnership covers brand development, sales and aftersales of Citroën vehicles
• Citroën will start with the C5 Aircross, the all-electric ë-C4, two vehicles with global sales success and best in class comfort, as well as the new C3
• Citroën to launch a family of compact and versatile vehicles and customer experiences to match, for Indonesian customers in the coming years to enable stylish mobility accessible for everyone

IMPETUS:

• Citroën ‘oli’ [all-ë] is a striking conceptual manifesto of intelligent ideas challenges the status quo; a destination for versatile and enjoyable all-electric mobility to enhance the lives and lifestyles of all kinds of people
• Citroën ‘oli’ dares to say ‘enough’ by bucking industry trends for heavier, more complex
  and expensive zero-emission family vehicles to meet societal and mobility challenges of tomorrow
• Builds on innovative Ami with compelling ways to make mobility joyful, affordable, responsible and multi-useful

AMBITION:

• Targets ‘best-in-class’ Life Cycle Assessment through reduced weight and complexity,
  recycled and recyclable materials, affordability, durability and longevity
• Optimistic ‘laboratory on wheels’ is a multi-faceted manifesto of intelligent ideas for tomorrow
• Target weight of 1000kg to deliver 400km range; top speed limited to 110km/h for maximum
  efficiency and 10kWh/100km consumption; 20% to 80% charging in around 23 minutes
• Prompts new approach to Citroën electric vehicle ownership customer services and partnership experiences

INGENUITY:

• Not a car – a multi-purpose everyday extension to your life that is as useful when you aren’t driving
  it as when you are
• Lifestyle enabler: electric device with smart V2G and V2L capability and power for enjoyable driving
  and living
• Unconventional silhouette heroes honest aesthetics driven by functionality, efficiency and durability
• Strong personality embodies clever industrial product design approach and embraces multi-activity versatility
• Efficient with identical front doors, bumpers and protective elements, flat panels and glass, low weight materials
• Strong flat bonnet, roof and pick-up bed panels you can stand on made from re-cycled honeycomb cardboard
• Unique steel/aluminium hybrid wheels shod with sustainable and intelligent Goodyear Eagle GO concept tyres
• Spacious, innovative interior with beam dash, ‘Smartband’ HMI projector and ‘bring your own device’ infotainment
• Comfortable ‘mesh’ backed seats, washable floor and low-weight, recyclable materials
• Circle of life: can be refurbished, upgraded and repaired with recycled parts and resold for several owners

MISSION:

• Demonstrates Citroën’s mission to deliver straightforward all-electric mobility for all, to enhance people’s daily lives and with the lowest possible impact on the environment
• Expect to see oli ideas, design details and interior advances represented in future production models
• Symbolically introduces new interpretation of Citroën’s ‘deux chevrons’ logo to be adopted in all new product reveals and a new corporate identity

• New corporate brand identity and logo signals exciting and significant new chapter in Citroën’s history is underway
• Proud new logo reinterprets original 1919 oval and is 10^th evolution in Citroën’s 103-year history
• Will debut on conceptual vehicle at the end of September, then progressively will adorn future global products and concepts from mid-2023
• Enhanced and updated corporate identity will increasingly roll out across digital, dealer and corporate environments
• New brand signature promises acceleration of bold, inclusive and emotional era for Citroën mobility solutions and customer relationships

• The production of New C5 Aircross which begun in April 2022, is being ramped up at the factory of Rennes in order to pave the way for the launch of the new model in Europe in June.
• With over 325 000 sales since its launch in 2019 and a presence in 85 countries, C5 Aircross is a success in Europe, hence marking Citroën's return to the booming SUV segment.
• A benchmark in terms of comfort and modularity, C5 Aircross offers customers a wide choice of economical and efficient engines, including a plug-in hybrid version that accounts for almost 41% of sales since the beginning of the year.