Alfa Romeo's 2025 begins with the Junior

• In January, the Junior recorded a sales result that exceeded the brand's expectations.
• Over 22,000 orders have been placed for the Junior, with a BEV mix of 21%.
• Already available in the Europe region and in the Middle East, the Junior is ready to make its debut in Japan and Australia.
   

Alfa Romeo's 2025 is off to a flying start thanks to the exciting sales results for the Junior: just a few weeks since launch, over 22,000 orders have been placed, with a BEV mix of 21%. This result far exceeds forecasts, instilling a great deal of confidence now the line-up is complete, courtesy of the arrival of the Ibrida Q4 version. It is an excellent start ahead of the imminent opening of sales in Japan and Australia, two markets with great potential for Alfa Romeo.
The enthusiasm with which European customers have welcomed the compact sports car has been the driving force behind the entire line-up, made up of the Tonale, Giulia and Stelvio. In their respective segments, all three models continue to embody the values of the brand’s Italian spirit, sportiness and passion, all over the world.
 

Santo Ficili, Alfa Romeo CEO:

“At the Brussels International Motor Show, I shared the optimistic goal of 20,000 Junior units by late January. For me, exceeding expectations can therefore only act as confirmation of how well the project is going and of the great work of our dealer network. With gratitude to everyone who has chosen the Junior to date, we are now focusing on its debut in Japan and Australia, where it will be tasked with supporting the entire line-up – made up of the Giulia, Stelvio and Tonale, already available at Alfa Romeo dealers – with its wave of innovations.”