Redesigned Fiesty and Agile New PEUGEOT 2008 Now Launched in Vietnam

(Ho Chi Minh City, January 10, 2025) – Thaco Auto, the official distributor for the PEUGEOT brand in Vietnam today introduced the new PEUGEOT 2008 with upgraded design. Taking a step forward in its design, the new 2008 exudes more Allure with its new PEUGEOT light signature and PEUGEOT emblem. The New PEUGEOT 2008 joins the PEUGEOT 408, PEUGEOT 3008 and 5008 SUVs, and the PEUGEOT Traveller MPV.

A DECADE OF BRAND DEVELOPMENT IN VIETNAM

2013–2024: From Legend to the New Era Over a decade of partnership and growth with Vietnamese customers, the PEUGEOT brand has steadily won hearts with its high-quality vehicles, combining innovative design language with usability and an emotionally engaging driving experience. This has solidified PEUGEOT as a trusted and beloved car brand in Vietnam.

During this journey, the brand has continuously diversified its product range with standout SUVs such as the PEUGEOT 2008, PEUGEOT 3008, and PEUGEOT 5008, along with the MPV PEUGEOT Traveller, meeting the ever-evolving demands of the market.

In 2023, under the development of Stellantis Group, PEUGEOT embarked on a new era with its latest generation of products, showcasing the best of French, Italian, and American automotive expertise. The launch of the all-new PEUGEOT 408 marked a pivotal transformation, propelling PEUGEOT from a legendary symbol into a new era in Vietnam. The brand has not only focused on products but also built a robust service system and enhanced customer experiences, cementing its position as a leading European car brand in Vietnam.

2025: Defining the New Era of PEUGEOT In 2025, PEUGEOT will continue to honor its core brand values while evolving and completing its latest generation line-up. With the theme “Defining the New Era” PEUGEOT introduces modern vehicles with unified identity, design, and technology.

Following the success of the next-generation PEUGEOT 408, Thaco Auto officially launched the New PEUGEOT 2008 on January 10, 2025, alongside upgraded versions of the PEUGEOT 3008 and PEUGEOT 5008. This trio of European SUVs, featuring PEUGEOT’s new logo, completes the latest generation line-up, emphasizing quality and bold innovation in PEUGEOT’s product strategy for the Vietnamese market.

NEW PEUGEOT 2008: An Assertive SUV Design for Even Stronger Personality The New PEUGEOT 2008 seamlessly blends power, innovation, and alluring aesthetics, making it an ideal choice for urban mobility. It combines agility and elegance with its strengthened technological and feline identity.

Boasting numerous design and technological advantages, the PEUGEOT 2008 has been a best-seller in the B-segment SUV market in Europe for over three years, since it was first introduced in 2019.

The New PEUGEOT 2008 launched in Vietnam today features several significant upgrades, including:

● New LED headlights with a redesigned look and 3-claw signature daytime lights, evolving from the single claw seen on earlier PEUGEOT models.

● A sculpted hood with bold lines and a large, black 3D grille for a youthful and dynamic appearance.

● PEUGEOT brand’s new logo emblem integrated elegantly across various elements, embodying modernity and strength.

● A boldly designed front bumper extending outward, adding character, and sturdy roof rails enhancing sportiness and versatility.

Other highlights include a panoramic sunroof, new Evissa 18-inch wheels for the GT variant and Karakoy 17-inch wheels for the Premium variant, replacing the previous Salamanca design. The rear of the vehicle sports horizontal LED taillights, a refined PEUGEOT logo, and a squarely designed rear bumper for a bold and commanding presence.

The interior is elevated by PEUGEOT’s intuitive i-Cockpit®, a 10-inch central screen, and the brand’s new steering wheel logo. The GT variant features high-end upgrades like an auto-dimming rearview mirror, wireless charging, and massage and heated driver’s seat options.

COMMITMENT TOWARDS CUSTOMER CARE EXCELLENCE

Dedicated to providing a holistic customer experience for the PEUGEOT brand, Thaco Auto is continuously enhancing its service quality through upgrades and expanding its distribution network across Vietnam, while maintaining the global brand identity standards.

Based on the Stellantis Global Customer Satisfaction survey in 2024, Thaco Auto scored a recommendation rate of 98.6% among new car buyers and 93.9% for after-sales services. Thaco Auto was also awarded with Stellantis’ Southeast Asia Customer Service Excellence Award 2023 and ranked among the top 3 for after-sales.

In 2025, Thaco Auto and PEUGEOT aim to continue their mission of “Delivering value to customers through products and services,” focusing on customer-centric solutions and tangible benefits for clients.