Kit Woo Celebrates Malaysian Ingenuity and French Elegance at KLFW 2024 Inspired by the PEUGEOT 408

[Kuala Lumpur, 1 August 2024] Local fashion designer and visionary, Kit Woo, ignited Kuala Lumpur Fashion Week 2024 (KLFW 2024) with a jaw-dropping show that redefined the boundaries of form and functional fashion. The stage transformed into a canvas for Kit Woo’s avant-garde vision, inspired by the sleek lines and contemporary aesthetics of the PEUGEOT 408, which served as the muse of his collection.

This year, the Kuantan-born designer’s collection for KLFW 2024 revolved around horror movies and video game characters, conveying the idea of beauty derived from the unconventional. His collection titled “Torn” emphasized bold patterns and a mix of textures, while echoing the alluring fluid lines and dynamic shapes of the PEUGEOT 408 to create visually striking pieces as the car itself. His genius for cutting and draping fabric was on full display, and his commitment to sustainability was evident in every piece. The result was a collection that not only captivated the audience but also challenged perceptions of what fashion can be.

Kit Woo, the mastermind of the stunning fashion showcase said, "For KLFW 2024, I wanted to challenge myself even further to create even more unique avant-garde pieces that are thought-provoking and intriguing yet stay true to my design identity that incorporate gender fluidity and dualism.”

“The PEUGEOT 408 is a beautiful car, its French and modern sophistication inspired me to infuse flowing silhouettes and a refined, futuristic edge to my collection pieces. This collaboration highlights the harmonious blend of automotive design and fashion, showcasing how two different industries can influence and enhance each other,” added Woo.

The worlds of fashion and automotive design share a beautiful synergy. Both disciplines demand a deep understanding of aesthetics, ergonomics, and the most cutting-edge technologies.

Daniel Gonzalez, Chief Operating Officer, ASEAN and General Distributors, Stellantis said, “The collaboration between PEUGEOT and Kit Woo represents the coming together of Malaysian ingenuity and French elegance. The all-new PEUGEOT 408 is the perfect embodiment of the language of attraction, designed to evoke emotions. Much like the allure of the PEUGEOT 408, Kit Woo’s innovative and striking aesthetics command attention with their bold, contemporary, and avant-garde appeal.”

“Both the PEUGEOT 408 and Kit Woo’s designs rewrite the rulebook in design and draw you in with intrigue. Through the allure and language of attraction of the 408, serving as a muse for Kit Woo, a creative with an unyielding passion for pushing boundaries, was a match made in fashion,” added Daniel.

Kit Woo and PEUGEOT share a common dedication to sustainability. Kit Woo’s mastery in transforming raw materials into wearable art forms, and a commitment to minimize fabric waste shined in his collection. This commitment extends beyond aesthetics; it's about using high-quality, responsibly sourced materials, and leveraging cutting-edge technologies to create a lighter footprint on the environment.

This PEUGEOT and Kit Woo collaboration is more than just a fashion event; it is a cultural moment that opens many exciting possibilities. It is the beginning of realizing a future where creative boundaries between mobility and fashion industries push the limits in design and functionality. This collaboration also hopes to inspire a new generation of designers to think out of the fashion box in their craft and redefine what's possible.

For more information on the collection, visit https://kitwoo.studio  

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About PEUGEOT
PEUGEOT combines all-around Excellence, Allure, and Emotion with the ambition to be the top-of-the-range generalist brand on a global scale. Building on its technological offensive strategy and the electrification of its range, the PEUGEOT brand enters the era of the energy transition with enthusiasm. Stimulating and rewarding driving, elegant design and uncompromising quality are the brand's commitment to its customers and contribute to the emotion provided by each PEUGEOT. Present in more than 160 countries at 10,000 points of sale, the brand sold almost 1,500,000 vehicles around the world in 2019.

Press Contacts
Seanne Ng
seanne@alphaaccess.my
Associate Director, Alpha Access PR

Dawn Ling
dawn.ling@stellantis.com
PR & Communications, Stellantis MY