Press Releases

Kuala Lumpur, 10 March 2025 – Stellantis Malaysia is proud to unveil a new chapter in its customer service journey for PEUGEOT and Leapmotor vehicles with the launch of the state‑of‑the‑art Subang Service Centre and a new multi-brand showroom at Desa Park City by Allure Auto. These new facilities will serve the dealership’s network across Subang Jaya, Old Klang Road, and Desa Park City and underscore Stellantis Malaysia’s unwavering commitment to delivering an integrated, innovative, and comprehensive automotive experience.

A landmark project, the Subang Service Centre, is the first facility to house PEUGEOT service centre and a Leapmotor Hub for high-voltage advanced electric vehicle maintenance under one roof. Spread across a 5702 sqft built-up area, the facility features two delivery bays and six dedicated car service bays. Customers will benefit from comprehensive aftersales solutions, including spare parts, servicing, and warranty support delivered by a team of five Stellantis‑certified technicians and service advisors, with the added assurance of a 24/7 careline for prompt technical assistance.

Isaac Yeo, Interim Managing Director, ASEAN, Stellantis said, “At Stellantis, we are committed to setting new benchmarks in automotive excellence. In partnership with Allure Auto, we have created a world-class hub that showcases our unwavering pursuit of enhanced ownership experiences and aftersales service excellence. With four outlets in their portfolio, this expansion showcases our innovative spirit and dedication to delivering a dynamic, customer-centric experience. Together, we are redefining the automotive journey across ASEAN, combining unmatched quality with a personal touch.”

Mr Lai Choong Yik, Director of Allure Auto said, “We are immensely proud to introduce the new Desa Park City showroom and Subang service centre. These facilities represent the culmination of our efforts to provide a comprehensive, seamless customer experience - ensuring that every stage of the journey, from vehicle selection to aftersales support, reflects our commitment to excellence. We look forward to welcoming our customers to these exciting new venues.”

Equally impressive is the Desa Park City showroom, strategically located in a high-traffic Kuala Lumpur location, offers an immersive multi‑brand experience showcasing PEUGEOT and Leapmotor vehicles. The Desa Park City showroom strives to elevate the overall customer and sales experience with a modern customer lounge featuring an interactive configuration TV alongside thoughtful amenities such as water and coffee, ensuring every visit is engaging and seamless.

All Allure Auto showrooms operate daily from 9:00AM to 6:00PM, while the Subang Service Centre is open Monday to Friday from 8:30AM to 5:30PM and Saturday from 8:30AM to 2:30PM, remaining closed on Sundays.

Kuala Lumpur, 28 February – PEUGEOT Malaysia today announced the grand opening of PEUGEOT Kuching showroom by Heng Lian Enterprise Berhad, marking a significant milestone as the first PEUGEOT 3S (Sales, Service & Spare Parts) showroom in Kuching, Sarawak. The first in Sarawak, under Stellantis Malaysia, this PEUGEOT 3S showroom is strategically located in the heart of Kuching City Centre. It offers a comprehensive range of services to both new and existing PEUGEOT owners, reinforcing the brand’s commitment to customer satisfaction and premium automotive experiences.

Spanning 4,200 square feet, PEUGEOT Kuching is designed to provide a seamless and immersive experience for customers. The showroom is equipped with four vehicle displays and one dedicated vehicle delivery bay, ensuring a smooth handover process for new owners. Beyond sales, its fully integrated service centre offers maintenance, repairs, and warranty support, catering to the growing community of PEUGEOT drivers in Sarawak.

Daniel Gonzalez, COO, ASEAN, Stellantis said, "Our strategy to strengthen PEUGEOT’s presence, growth, and foothold in Malaysia involves expanding our dealership network, and East Malaysia plays a crucial role in this expansion. We are pleased to work with Heng Lian and welcome them to the network as our first 3S Centre and will continue to expand our presence to our East Malaysian customers.”

To maintain the highest standards of expertise, PEUGEOT Kuching’s aftersales service team has undergone rigorous training, both online and offline, in collaboration with Stellantis Malaysia. This commitment extends to all future employees, ensuring that every PEUGEOT owner receives the best possible service and support.

Sylvia Ng, Dealer Principal of PEUGEOT Kuching said, “PEUGEOT Kuching represents more than just a showroom — it’s a commitment to delivering an exceptional ownership experience to our customers. Our investment in aftersales services, from maintenance to warranty support, ensures that both new and existing PEUGEOT owners receive the best care possible. With a highly trained team and a strategic location, we are ready to set new standards in customer service and automotive excellence."

For more information, visit www.peugeot.com.my or follow our social media channels to stay updated.

(Ho Chi Minh City, January 15, 2025) – Thaco Auto, the official distributor for the PEUGEOT brand in Vietnam today introduced the new PEUGEOT 2008 with upgraded design. Taking a step forward in its design, the new 2008 exudes more Allure with its new PEUGEOT light signature and PEUGEOT emblem. The New PEUGEOT 2008 joins the PEUGEOT 408, PEUGEOT 3008 and 5008 SUVs, and the PEUGEOT Traveller MPV.

[Kuala Lumpur, 21 October 2024] – As part of its network expansion plans, Stellantis Malaysia is proud to announce the grand opening of Allure Auto Old Klang Road. This marks the second showroom since Stellantis Malaysia took over as principal, and the first multi-brand showroom in the country. The dealership will house new PEUGEOT models alongside the recently launched Leapmotor brand and its all-new electric SUV, the Leapmotor C10.

[Kuala Lumpur, 5 August 2024] The dazzling Kuala Lumpur Fashion Week 2024 (KLFW 2024) continues with another stylish display of talent, creativity, and sustainability with a special segment called “Design to Sustain” which coincides with the 6th KLFW Designer Search. With the theme of “Capturing Allure” inspired by the elegance and sophistication of the all-new PEUGEOT 408, these 15 young and aspiring fashion designer finalists showcased their innovative pieces, from sketches and brought to life with recycled materials. It is also the first time KLFW Designer Search is collaborating with an automotive brand. 

[Kuala Lumpur, 1 August 2024] Local fashion designer and visionary, Kit Woo, ignited Kuala Lumpur Fashion Week 2024 (KLFW 2024) with a jaw-dropping show that redefined the boundaries of form and functional fashion. The stage transformed into a canvas for Kit Woo’s avant-garde vision, inspired by the sleek lines and contemporary aesthetics of the PEUGEOT 408, which served as the muse of his collection.

Kuala Lumpur, 28 May 2024 – PEUGEOT Malaysia proudly celebrated and handed over the first batch of the all-new PEUGEOT 408 deliveries to the first 9 owners in Malaysia. This vehicle delivery took place at the Malaysia Autoshow 2024 where all 9 proud owners received and drove home their brand-new PEUGEOT 408 since placing their orders mid-April.

Updates include revised suspensions and a range of new accessories for a new unique look

PEUGEOT LANDTREK Allure and LANDTREK SE are now assembled at the Stellantis Gurun plant in Kedah

Designed for those who enjoy the practicality of everyday urban use and outdoor excursions

The Language of Attraction: the all-new PEUGEOT 408 design incorporates PEUGEOT’s new brand logo and alluring feline stance into a unique, dynamic fastback silhouette

Available in three variants - Allure, Premium and GT with prices starting from RM146,055

Proudly assembled in Malaysia from Stellantis Gurun, Kedah